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Colors confirms launch of 'Khatron Ke Khiladi 4'
Apr 04, 2011 11:28 AM| Read / Post comments
It's now official! After much deliberation, Bollywood star Akshay Kumar will be hosting 'Khatron Ke Khiladi 4' when it returns on Colors next month.
After three successful seasons Colors' 'Khatron Ke Khiladi – Torchaar' reaches the wild land of South Africa with 13 striking hunks and 13 female partners.
The participants will be pushed off their comfort zone, the level of stunts and tasks will be extreme and intense than ever before, making this a deadly combination of drama and action on small screen.
The winner will not only be bestowed with the coveted title of being the 'Khiladi' but also chosen as the 'Thums Up Thunder Star'. The 'Thums Up Thunder Star' will get an exclusive opportunity to feature with the Thums Up brand ambassador Akshay Kumar in the brands new communication campaign.
This collaboration for 'Khatron Ke Khiladi 4' brings a combination of Colors' reach and Thums Up's distribution strength to reach out to audiences across India and marks a deeper penetration for both brands. Besides a series of unique on ground events across Hindi Speaking Markets (HSM), the show will be extended on 15 lac Thums Up and 'Khatron Ke Khiladi 4' branded bottles.
Ashvini Yardi, Head of Programming, Colors says, "With every season of Fear Factor Khatron Ke Khiladi, our endeavor is to present something new, exceptional and clutter breaking to the viewers. This season, KKK4 has been recreated with Thums Up as a complete integrated product for television. Both brands are synonymous with action, high-energy and 'I will do anything' attitude. Also, Akshay Kumar returns as the host along with 13 men attempting the deadliest stunts shot in the exotic locales of South Africa, Khatron Ke Khiladi 'Torchaar' making it a must watch this summer."
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