Sony plans to offer a 'reality' package at prime time..

Sony will now focus on three of its popular reality shows to give them the much needed numbers..

Friday, May 14, 2010 | 8:57:21 PM IST (+05:30 GMT)   |  Copyright: india-forums.com  |  Comments 17 Comments  |  6842 Views


Sony Entertainment Television has gone thro' many a revamps when it comes to its fiction programming, but none of them have matched the fiction standards of other top class GECs.

Sony has now brought in a new strategy of competing with prime time fiction shows of other GECs with their popular and widely watched reality shows. Indian Idol 5 which has opened to a great response will now be aired at 9 PM, every Monday and Tuesday. The widely accepted Boogie Woogie is back and will be aired at the 9 PM slot, every Wednesday and Thursday. Their new show Comedy Circus ke Superstars will launch on May 22nd and will air at 9 PM every Friday and Saturday.

When asked about the new strategy, Ajay Bhalwankar, Programming Head, Sony said, "Yes, we are now looking at the 9-10 PM slot to be taken over by reality shows. Sony has always given something different, and this time we wanted to make our prime time programming crispy; also the fast paced nature of these shows is what makes the difference".

Guess it is going to be reality all the way for Sony!!

Reporter and Author: Ranjini Nair


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  magicalmelody, luv_pavi, ANJANA, minuu, ..Adeena.., yipee

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Related Shows

Boogie Woogie
Boogie Woogie

Indian Idol 5
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  • Posted on: 15 May 2010 at 10:38am..Adeena..

    hmm nyc...!!!

    i just luv 2 watch indian idol 5.. dis year it is owsum...
    bt please bring rishta.com on air... please....

  • Posted on: 15 May 2010 at 3:37amc00l_girl

    i liked indian idol... good, thnx 4 the article

  • Posted on: 15 May 2010 at 3:05amNadz_YuNalover

    great sony ppl have lost it :'(

  • Posted on: 15 May 2010 at 12:26am-Amri-

    I don't care, my fav shows rishta.com,powder and mahi way are going off air!

    So good bye to sony!

  • Posted on: 14 May 2010 at 11:42pmShaina_b

    The reality shows are all outdated!!!!!

    The only good show on Sony is Rishta.com and that too they are taking off air!!!!

  • Posted on: 14 May 2010 at 10:02pmgalacticgem

    tooo bad... reality shows r better to air on fridays n saturdays...

  • Posted on: 14 May 2010 at 8:20pmkooliio

    @maya123
    totally agree with you about anu malik

  • Posted on: 14 May 2010 at 6:53pmmaya123

    it is not the singing that is outdated but the annu malik's comments.
    now if i could have partial deafness to those comments that would be great.
    must admit they have chosen good singers -guess they have finally realized that quality is what draws people to the show not the insults and the dramabaazi

  • Posted on: 14 May 2010 at 2:22pmrahman2005

    @maya123

    You find Indian Idol outdated??? Are you deaf of what??? Have you seen the standard of singing this year, it is the best till date!!!

  • Posted on: 14 May 2010 at 2:09pmSalyanka

    hmm comedy circus superstars wonder whos gonna be there now

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