We had already reported that Sony Entertainment Television
is geared up to bring some changes in the time slots of its prime time shows. As reported earlier, Pyaar Ka Bandhan will now be aired at the 8 PM slot instead of 10.30 PM from March 1st.
The latest is that the YRF weekend band shows will also see a change in slots, from this weekend. As per our source, "Mahi Way
will now be aired every Friday at the 8PM slot, followed by Seven
at the 9 PM slot on Friday. Life Kara De will be aired on Saturday between 8-9.30 PM and will now on, be a one and half hour program. Crime Patrol extends thro the weekend, and will be aired at 9.30 PM every Saturday, in addition to the daily episodes. Sony will air one or the other event every Sunday at 8 PM. Rishta.com
will get a slot in the mid week instead of the weekends, and will air at 11 PM every Wednesday. Powder
will air at 11 PM every Thursday".
The latest changes have been made by the channel and production house after doing a thorough research on the time slots that will get them more viewers, especially during the IPL season.
When contacted, Ajay Bhalwankar, Programming Head, Sony
confirmed the news about the change in timing of most of their shows and said, "The changes have been made keeping the viewers' response in mind to the particular time slots and also the IPL season". We hope this change gives the channel more stability when it comes to ratings…
Reporter and Author: Srividya Rajesh