Colors and Creative Eye have now settled upon the title of their upcoming show which was till now titled as Ishq.

According to our source, "Ishq is now re-christened as Yeh Pyaar Na Hoga Kam."

Tellybuzz reported that Gaurav Khanna will be playing the main lead along with Yami Gautam as the female lead. Yami was earlier seen in Imagine Chand ke Par Chalo. The story is set on the lines of 'love story makes upper class clash with lower class'.

According to our Source "A huge and expensive set has been built in Film-city for Yeh Pyaar Na Hoga Kam."

When contacted, Rajita Sharma (was the writer of Yeh Rishta Kya Kehlata Hai) who turns Producer with this show says, "This will be  my debut show as a producer .Yes, we got the confirmed title as Yeh Pyaar Na Hoga Kam and the promos also are on air."

The show is a love story and will launch after the culmination of Bigg Boss at the 9.30 PM slot, while Playtime Creations' upcoming show Laagi Tujse Lagan with Mahi Vij as the lead will be aired at 9 PM time slot.

Reporter: Ranjini Nair
Author: Susan Jose