, the family comedy entertainment channel, continues its exciting growth story. As per the latest TAM data for 24th week 2009, it has achieved its highest 66 GRPs which is 16 points higher than the previous week. With this SAB also now moves way ahead of Star One which is at 52 GRPs now.
After the successful launch of Maniben.com, SAB has achieved a 16 GRP leap in comparison to its last week ratings, which is a clear indication of its growing popularity. Maniben.com, which launched on 8th June opened with 0.9 TVR. The family comedy strategy has proved to be a winner for SAB and the ratings are clearly reflecting the popularity of its various shows – Taarak Mehta ka Ooltah Chashmah, FIR, Jugni Chali Jalandhar, Gunwale Dulhania Le Jayenge and the latest addition, Maniben.com.
Commenting on this significant achievement, Anooj Kapoor, Business Head, SAB TV
stated, "We, at SAB, are happy to reach this level and we will continue our efforts to ensure a refreshing dose of comedy each time to the viewers. Maniben.com has started very well and we are happy that our position in the GEC segment is going strong. 66 GRPs is truly a significant feat and with more shows coming up we are confident of continuing this growth story."