One week too early to judge success..

Although the first week rating's of Sony new bouquet are not very encouraging, the channel is upbeat about it's success..

Wednesday, June 03, 2009 | 8:56:05 PM IST (+05:30 GMT)
 45 Comments | By

Sony Entertainment Television had completely changed its prime time bouquet last week. They had launched seven new shows of which Chittod Ki Rani Padmini Ka Johur, Palampur Express, Bhaskar Bharti, Ladies Special and Entertainment Ke Liye Kuch Bhi Karega were dailies. 10 Ka Dum was the new big ticket weekend show to be premiered on the network, with Dekh India Dekh giving it company at the weekend slot.

The first ratings of the revamped channel are out and the GRP of Sony has risen but not much, and currently stands at 97, with a jump of19 GRPs when compared to last week.

An industry source says these numbers spell bad news for the channel. "If after spending crores of rupees on a re-launch, you just get an addition of 19, it's sad".

However, Danish Khan, Marketing Head, Sony says "Agreed it's not much and we never expected to do wonders in a week. We expect to get good results in about six weeks' time. Audience will come in thro' word of mouth and good publicity".

Another source says, "Normally a fiction show does take four weeks to pick up while a reality show gives you instant feedback; hence looking at that scenario, we should give the channel some time before declaring it as hit or a flop. However we have to accept that the initial trends are not very encouraging".

Khan was most happy with the ratings of Entertainment Ki Liye, Bhaskar Bharti and Ladies Special. "They have rated average 1.2, 1 and 0.8 TRP respectively. Our weekday fiction was not working earlier which is now changing".  Salman Khan hosted 10 Ka Dum which opened to 2.2 TVR which is good given the fact that it competed against finale of Dance India Dance.

However Khan did admit that Rani Padmini and Palampur Express have not done as per their expectations. "May be they have strong competition in Balika Vadhu.  We have launched a number of shows, some work while others don't", ended Khan.

Reporter and Author: Anil Merani

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Posted on: 09 June 2009 at 12:53am
i think only 10 ka Dum has dum to prove

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Posted on: 04 June 2009 at 12:29pm
bhaskar bharti n ladies special are gr8...dunno about the other shows...!!!

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Posted on: 04 June 2009 at 9:16am
I am liking....Actually i am watching Bhaskar Bharti the way its done all the characters are Ragini is the best she is too good keep it up make me smile .....ladies specials is good close to reality....EKLKBK have some amazing

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Posted on: 04 June 2009 at 7:54am
Bhaskar Bharti & dus ka dum are best shows on Sony.

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Posted on: 04 June 2009 at 7:02am
GREAT BACKi have watched all the new shows in Sony ALL ARE GREAT ACCORDING TO SOURCES CHITOD KI RANI PADMINI ,& PALAMPUR EXPRESS are not doing that great but i really like them , CHItod ki... is a fab show it is the best show in tv but it is actually very classy show for ama zanta , & palampur ppuja kawal is doing a fav job the show is so new, i am so happy to see woman with strenth koi to tv pe mila jo shadi karke sirf ghar nahi basa na chahti, Yeh rishta is not a great show it is far more bad than EKTA SHOWS ekta s shows are better when they started compare to YEH RISHTA.

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Posted on: 04 June 2009 at 6:30am
i agree with sme123.......... bakwas show and the judges disgusting!!!!!

i like watcching ladies special......

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Posted on: 04 June 2009 at 4:39am
bhaskar bharthi is awesum!!!!
i luv watching it!!!!!!!

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Posted on: 04 June 2009 at 3:34am
i like chittod ki rani padmini. i wish to know its TRPs

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Posted on: 04 June 2009 at 3:15am
ladies special and bhaskar bharti are good. but there will always be resistance to change. i hope trps pick up too and we get good shows in the future. all the best to sony!

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Posted on: 04 June 2009 at 2:45am
all the best to the Sony Team

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