Sony unveils new line-up of programming..

Sony Entertainment Television will have a new look from May 25th, and here is Telly Buzz giving a gist of the new line-up of programs..

Wednesday, May 13, 2009 | 5:40:42 PM IST (+05:30 GMT)
 43 Comments | By

On the heels of IPL ending, Sony Entertainment Television is all set to over haul its entire programming matrix.

Danish Khan, Marketing Head, Sony unveiled the long awaited new line-up to Telly Buzz which will premiere from the 25th of May. "We will launch 5 new daily shows(Four fiction and One non-fiction) all on the same day. Historical drama, Chittod Ki Rani Padmini will air at 8 PM. Sports based saga Palampur Express debuts at 8.30 PM. Bhaskar Bharti will be aired at 9 PM and Ladies Special at 9.30 PM. A big ticket non-fiction talent hunt show, 'Entertainment Ke Liye Kuch Bhi Karega' produced by Wizcraft where contestants will have to prove their talent outside of singing and dancing, featuring Farah Khan and Annu Malek as judges will air at 10 PM. The above mentioned fiction series will air from Monday to Thursday while the non-fiction show will be seen from Monday-Friday". 

Danish further said, "We have new presentations on the weekend band as well. Salman Khan's 'Dus Ka Dum' will air every Saturday starting 1st June at the 9 PM slot. There will also be another non-fiction show on the grounds of Comedy Circus on Fridays produced by Optimistyx, titled 'Dekh India Dekh' which will launch in end May".

According to our source, Boogie Woogie and CID are the only properties to have survived the overhaul, as they give good ratings. The former dance show will air on Friday and Saturday at 8 PM while the latter long running detective saga is yet to be given a time slot.
Explaining the logic behind the revamp, Danish says "The entire change reflects our knowledge that the market and audience profile is changing and we have to be in tune". 

He further says, "As per our new strategy, we wanted to come up with never-tried-before programming. The audience also wants something novel every time, hence each of our new offerings is of a completely different genre from the other. This is the only the first step, as we have many other shows lined up as well".

All eyes will surely be glued to the New Look Sony...

Reporter: Anil Merani, Srividya Rajesh

Author: Anil Merani

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Posted on: 10 June 2009 at 4:44pm

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Posted on: 17 May 2009 at 7:21pm
thank god something of material will be shown hopefully and not the same saas bahu bull...

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Posted on: 15 May 2009 at 8:27am
coool at last sony will get new shows i hope there up to the mark!!!!!!!! i wish they repeat KYPH!!!!!! i wud watch it again everyday.....

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Posted on: 14 May 2009 at 11:42pm
kaisa yeh pyaar hai ,kutumb were best sony shws......

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Posted on: 14 May 2009 at 10:05am
lets hope for d best

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Posted on: 14 May 2009 at 8:50am
cant they bring another show like Kaisa Yeh Pyar Hai!!!!!!!!!

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Posted on: 14 May 2009 at 5:38am
aathvaan vachan****aathvan vachan must not go off air......itz d great show!!!!

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Posted on: 14 May 2009 at 2:39am
waitg 4 rani padmini of chittod...caught the promos luk awesome

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Posted on: 14 May 2009 at 2:16am
sony has tried this many times, their management is what needs to be changed. Horrible programming, horrible promotion..and then they ask why they have lowest TRP''s?

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Posted on: 14 May 2009 at 12:07am
they really needed this. No one really watched Sony programs but i guess things might change

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