Sony unveils new line-up of programming..

Sony Entertainment Television will have a new look from May 25th, and here is Telly Buzz giving a gist of the new line-up of programs..

Wednesday, May 13, 2009 | 5:40:42 PM IST (+05:30 GMT)   |  Copyright: india-forums.com  |  Comments 44 Comments  |  21836 Views


On the heels of IPL ending, Sony Entertainment Television is all set to over haul its entire programming matrix.

Danish Khan, Marketing Head, Sony unveiled the long awaited new line-up to Telly Buzz which will premiere from the 25th of May. "We will launch 5 new daily shows(Four fiction and One non-fiction) all on the same day. Historical drama, Chittod Ki Rani Padmini will air at 8 PM. Sports based saga Palampur Express debuts at 8.30 PM. Bhaskar Bharti will be aired at 9 PM and Ladies Special at 9.30 PM. A big ticket non-fiction talent hunt show, 'Entertainment Ke Liye Kuch Bhi Karega' produced by Wizcraft where contestants will have to prove their talent outside of singing and dancing, featuring Farah Khan and Annu Malek as judges will air at 10 PM. The above mentioned fiction series will air from Monday to Thursday while the non-fiction show will be seen from Monday-Friday". 

Danish further said, "We have new presentations on the weekend band as well. Salman Khan's 'Dus Ka Dum' will air every Saturday starting 1st June at the 9 PM slot. There will also be another non-fiction show on the grounds of Comedy Circus on Fridays produced by Optimistyx, titled 'Dekh India Dekh' which will launch in end May".

According to our source, Boogie Woogie and CID are the only properties to have survived the overhaul, as they give good ratings. The former dance show will air on Friday and Saturday at 8 PM while the latter long running detective saga is yet to be given a time slot.
 
Explaining the logic behind the revamp, Danish says "The entire change reflects our knowledge that the market and audience profile is changing and we have to be in tune". 

He further says, "As per our new strategy, we wanted to come up with never-tried-before programming. The audience also wants something novel every time, hence each of our new offerings is of a completely different genre from the other. This is the only the first step, as we have many other shows lined up as well".

All eyes will surely be glued to the New Look Sony...

Reporter: Anil Merani, Srividya Rajesh

Author: Anil Merani

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Padmini Padmini

  • Posted on: 10 June 2009 at 4:44pmILUVPREM

    I CANT BELIEVE THEY'R DOIN DAT
    THEY'R MAKIN A BAD MISTAKE

  • Posted on: 18 May 2009 at 10:10amAdil112

    sweetchilly1234

    totally agree we need something fresh and different from the saas babu stuff

  • Posted on: 17 May 2009 at 7:21pmsweetchilly1234

    thank god something of material will be shown hopefully and not the same saas bahu bull...

  • Posted on: 15 May 2009 at 10:21amAdil112

    i think jjkn, kyph, kutumb, kusum, ymlh and kit were the finest shows on sony

  • Posted on: 15 May 2009 at 8:27amNadz_YuNalover

    coool at last sony will get new shows i hope there up to the mark!!!!!!!! i wish they repeat KYPH!!!!!! i wud watch it again everyday.....

  • Posted on: 14 May 2009 at 11:42pmspringsign29

    kaisa yeh pyaar hai ,kutumb were best sony shws......

  • Posted on: 14 May 2009 at 10:45amAdil112

    @mehraan

    are th promos of rani padmini of chittod out havnt seen it yet hope to catch it soon

  • Posted on: 14 May 2009 at 10:44amAdil112

    lots of people are saying that ''''Dekh India Dekh may be like dance india dance but it is not it says in the aritcle above that show is on the frounds of comedy circus.

  • Posted on: 14 May 2009 at 10:40amAdil112

    @jessica18

    i wish to a sequal will also do

  • Posted on: 14 May 2009 at 10:05amchan.barbie

    lets hope for d best

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