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Producer Rajan Shahi thanks the fans of India Forums for 'KAIRA'!

He feels that the 'KaIra Vivah' has been magical.

Thursday, March 16, 2017 | 6:35:38 PM IST (+05:30 GMT)
 18 Comments | By


If the laurels that Star Plus' Yeh Rishta Kya Kehlata Hai has already gathered weren't enough, the show added another one recently, for having shot one of the most extravagant wedding sequences on television. 

We got talking to Producer Rajan Shahi about shooting the much hyped 'KaIra' (Kartik and Naira) wedding. 

Rajan, this was one of the most extravagant wedding sequences on Indian Television...

First of all, there is an episode where the Maheshwaris' and Singhanias' welcome the Goenkas' and its grand with baratis'. I think it's the finest example of the most beautiful thing on Indian Television and the unique part was how Naira enters the wedding on a bike because of a challenge thrown to her by Kartik. I think there was spunk and we established a huge connect with the audience as it broke all the expected twists and turns in the show. 

What special importance does this story line hold for you?

This episode was special to me because of the way the groom's family and bride's family came together. The soul of 'Yeh Rishta Kya Kehlata Hai' is positivity, togetherness and the best tadka on that is the magic of 'KaIra' together. 

'KaIra' has become a brand. The couple has become the flavour of the season. Your viewpoint.

I need to thank the fans of India-Forums because the term 'KaIra' was coined by them in 'Yeh Rishta Kya Kehlata Hai'. We realised that this was the most brilliant title, ever coined for a couple. I think that it is the first time in history that the entire promotion of the show was done around the brand name of a couple given by the fans of India-Forums. 

Go on...

'KaIra' will always be the USP of the show as it is a name given by the fans and promoted by the channel.

Well said Rajan!

User Rating Rating(13 Votes)
panistory, ringroses, ght_mylife, Ajscinesonadar, lizajo, shahz, sigrid, khan_, janvi0513, Duggukede, beatsdongandy, Hayaa.m, *Dev.*


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Posted on: 5 days ago
Love Shivangi Joshi and Mohsin Khan.
But these days a bunch of stupid kaira fans discuss only actors personal life instead of show on India Forums.they are the same fans who fight and bash other kaira fans when they ask them to tone down a bit.
Also a bunch of self proclaimed leaders of kaira fandom leave a bad taste in mouth with their constant self praise and bragging.

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Posted on: 5 days ago
Its so sweet to see the channel and all incorporate the couple name on tv and in its promotions. I have never seen it in any other channel or show. Wish the show's trp remains in top. Such a positive show, it needs to be there. The entire cast and crew is working so hard. Yeh Rishta Kya Kehlata Hai rocks...
Love you Shivangi Joshi and Mohsin Khan

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Posted on: 5 days ago
Love KaiRa
Love Shivangi Joshi and Moshin Khan

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Posted on: 6 days ago
Love Shivangi Joshi and Mohsin Khan
Kaira have given a new life to Yeh Rishta Kya Kehlata Hai.

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Posted on: 6 days ago
Kaira are the next big thing
Mohsin Khan Shivangi Joshi you have taken yrkkh to new heights conrgats for being No1 show on channel

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Posted on: 6 days ago
Love Shivangi Joshi and Mohsin Khan
These two put life into Kaira.


Love Yeh Rishta Kya Kehlata Hai

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Posted on: 6 days ago
crap story nd crap producer..
he is most worst person ...shadi ke alwa aata hai lol...marriage sanstha kol liya hain..
thank god my naksh is still fresh..u forgot who made this serial nd u mr ..
one day u should realize ...

Edited on:16 March 2017 at 10:47pm

1 member(s) Liked the above comment :
ruchinaksh

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Posted on: 6 days ago
Yes definitely thanks to the Yeh Rishta Kya Kehlata Hai forum on IF for the Kaira name. Never before have I seen a channel & show incorporate a fan christened couple name on TV & in promotions. Loving it & love Mohsin Khan & Shivangi Joshi. They are a breath of fresh air in the show & are doing a phenomenal job. Wish the show's TRPs continue to stay on top.

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Posted on: 6 days ago
Love Yeh Rishta Kya Kehlata soo much!!!! :)
Love you Mohsin Khan and Shivangi Joshi!!! :)

1 member(s) Liked the above comment :
lizajo

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Posted on: 6 days ago
The show is going very well
One of the best wedding of Indian television
Love Mohsin and Shivangi doing really well
Love yeh rishta kya kehlata hai

3 member(s) Liked the above comment :
lizajo, khan_, Duggukede

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