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Vijendra Singh on Oye.. It's Friday

Heart throb and Olympic medal winner Vijendra Singh will be seen in Oye.. It's Friday on 26th December..

Thursday, December 18, 2008 | 7:13:18 PM IST (+05:30 GMT)
 4 Comments | 3299 Views | Copyright: india-forums.com


Olympic medal winner Vijendra Singh seems to be in great demand as the young lad will be seen next week in NDTV Imagine's chat show with a difference, Oye... It's Friday.

"After shaking his leg with the sexy Bipasha in Nach Baliye 4, he will be seen this week in Indian Idol 4, followed by the Imagine show next weekend, i.e. on 26th December", informs our source from the production house.

"After Bollywood heart throbs Hrithik Roshan and Aamir Khan, Vijendra will be the first sportsperson to chit chat with Farhan", adds our source.

"The shoot for the episode is over, and Vijendra had a gala time on the show", concludes our source.

It's going to be a a gala time for viewers with Aamir Khan coming this Friday, followed with Vijendra next week!!

Reporter and Author: Ranjini Nair

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Posted on: 19 December 2008 at 1:21am
Post all this marketing push, channel didnt manage to increase average reach, TVRs, Time Spent over previous Fridays for the same time band

Further it will be more interesting to track the show performance as it might start decreasing post 2nd or 3rd episode.

And now comes the best part..after such magnificent show format and splendid marketing activities they have managed to rope in only one sponsor i.e. presenting sponsor LG Mobile. The deal will be not more than Rs. 50 lacs.

The current situation can be summarized as

An average performing show format
Extraordinary production and marketing cost
Below average performance on various viewership parameters
Below Below average revenues on the show.

Plotting this into a Cost-Benefit Analysis Matrix..the show falls into High Cost & Low Benefit Quadrant (Low on performance & Low on revenues)

During these times when competition in GEC space is getting tougher and tougher, when all channels are fighting for same advertising pie, Is it wise to experiment on different formats like Raju Hazir Ho, Oye its Friday? Or its better to invest in a Fiction or Mass reality show which can sustain over longer period of time and it has continuity that will bring in audiences episode after episode. Especially when key channel driver RAMAYANA is nearing end, flirting with such formats will cost a lot to the channel.

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Posted on: 19 December 2008 at 1:19am
Oye Its Friday - Fails to rock Tv audienceOye, its Friday - A Recipe for Disaster- Complete Flop

Lets look at some historical data –

A format that comes nearest to Oye, its Friday will be Koffee with Karan on Star One.
In spite of having Karan Johar as a host (more popular than Farhan Akhtar) and all big Bollywood celebrity guests on the show it never crossed a TVR of 1.
The platform was Star One which is as good as NDTV Imagine or even better.

And in recent past, Colors also tried doing similar format show called Sajid Ke Superstars which didn’t add much to channel GRPs.

After ignoring all the previous facts & evaluation, programming team still went ahead with talk show format with Farhan Akhtar & just to give some new twist to it they added other elements to the show like foreign performers, music performances & dances. Endemol is the production house for the show and knowing the track record they would have charged minimum Rs. 25 lacs per episode. By that logic even if they produce 12 episodes it will cost Rs. 3 crores.

Once show went into production next comes marketing activities. The focus was clearly on Top 2 Metros (and they didn’t have any option also as Farhan has only Metro appeal) as majority of activities were carried on in Mumbai and Delhi. Following are few details on their marketing activities
Print (TOI – Front Flap) – Mum+Del - Rs. 57 lacs
Radio (Mum+Del+Kol) - Rs. 20 lacs
Outdoor (Mum+Del) - Rs. 75 lacs
Activation at Cafe Coffe Day
Outlets (Mum+Del) -Rs. 18 lacs
TV activity on other channels -Rs. 55 Lacs
Internet Activity -Rs. 5 Lacs

Total Marketing Spends are Rs. 2.3 crores (minimum)

This is on the conservative side. Marketing spends can be more also.

Post all this marketing push, channel didnt manage to increase average reach, TVRs, Time Spent over previous Fridays for the s...

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Posted on: 18 December 2008 at 12:13pm
he is looking so nice

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Posted on: 18 December 2008 at 9:17am
thnks waiting to see him!!!!

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Posted on: 18 December 2008 at 8:03am
singh is kingwe will now see king of the rink saying oye its friday
that will be cool
thanx

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