Film, TV celebs join hands to raise funds for Uttarakhand

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which

Wednesday, July 31, 2013 | 5:32:07 PM IST (+05:30 GMT)   |  Copyright: IANS  |  Comments 60 Comments  |  5773 Views

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which will be donated towards relief efforts in Uttarakhand.

The marathon telecast, to be screened across six channels, will feature performances by celebrities from the big and small screen.

It is a joint initiative by Star Network in association with Film and Television Producers Guild of India, Federation of Western India Cine Employees (FWICE), Cine and TV Artistes Association (CINTAA), corporate charity trusts, and several independent industrialists and donors.

The entire advertising revenue generated through the event will be given to not-for-profit bodies that are helping in restoring normalcy in Uttarakhand, which was hit by furious floods in June.

"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand. This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst," Uday Shankar, CEO, Star India, said in a statement.

Bollywood actors Ajay Devgn, Kajol, Ayushmann Khurana, Anil Kapoor and composer A.R Rahman are among others who have confirmed their support for the initiative. From the small screen, actors of shows like "Diya Aur Baati Hum", "Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara" and "Saraswatichandra" will also participate.

Filmmaker Mukesh Bhatt, president of the Film and Television Producers Guild of India, said it the "primary responsibility" of both the industries "to do their bit for the very same people who have showered us with unconditional love and affection".

The event will be aired live on key channels of the Star India network including Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.

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  • Posted on: 09 August 2013 at 1:42pmHR-DMG4life

    Love love love Saraswatichandra :-)

    1 member(s) Liked the above comment :
    HR-DMG4life
  • Posted on: 04 August 2013 at 2:18amohmygodurgreat

    Just love the show Saraswatichandra :)

    2 member(s) Liked the above comment :
    ohmygodurgreat, HR-DMG4life
  • Posted on: 02 August 2013 at 5:55amkittenlover

    Saraswatichandra ... :)

    5 member(s) Liked the above comment :
    kittenlover, keerthikittu, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 02 August 2013 at 1:52amapril12

    Saraswatichandra is the best! Wishes to this good cause.

    5 member(s) Liked the above comment :
    keerthikittu, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 12:43pmmaryamrauf

    Sarsawatichandra is an amazing show!!!!!!!!!

    7 member(s) Liked the above comment :
    maryamrauf, keerthikittu, april12, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 11:28amdramaybaaz.

    Good initiative! Hope to see the Saraswatichandra cast!

    6 member(s) Liked the above comment :
    maryamrauf, keerthikittu, april12, kittenlover, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 11:01amsona...666

    Saraswatichandra rocks...
    Luv u gautam rode...

    7 member(s) Liked the above comment :
    maryamrauf, keerthikittu, april12, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 10:46am..Rish..

    Saraswatichandra is doing a great job! love this show a lot!!

    7 member(s) Liked the above comment :
    maryamrauf, keerthikittu, april12, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 10:07amTishana

    Saraswatichandra, keep it up!!

    7 member(s) Liked the above comment :
    maryamrauf, keerthikittu, april12, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life
  • Posted on: 01 August 2013 at 9:26amPujaPawar79

    Saraswatichandra THE BEST SHOW...
    love saras and kumud ...
    SLB thank yew for giving ur such a beautifull and romantic show...

    8 member(s) Liked the above comment :
    PujaPawar79, maryamrauf, keerthikittu, april12, kittenlover, ohmygodurgreat, sona...666, HR-DMG4life

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