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Film, TV celebs join hands to raise funds for Uttarakhand

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which

Wednesday, July 31, 2013 | 5:32:07 PM IST (+05:30 GMT)
 60 Comments | 6597 Views | Copyright: IANS

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which will be donated towards relief efforts in Uttarakhand.

The marathon telecast, to be screened across six channels, will feature performances by celebrities from the big and small screen.

It is a joint initiative by Star Network in association with Film and Television Producers Guild of India, Federation of Western India Cine Employees (FWICE), Cine and TV Artistes Association (CINTAA), corporate charity trusts, and several independent industrialists and donors.

The entire advertising revenue generated through the event will be given to not-for-profit bodies that are helping in restoring normalcy in Uttarakhand, which was hit by furious floods in June.

"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand. This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst," Uday Shankar, CEO, Star India, said in a statement.

Bollywood actors Ajay Devgn, Kajol, Ayushmann Khurana, Anil Kapoor and composer A.R Rahman are among others who have confirmed their support for the initiative. From the small screen, actors of shows like "Diya Aur Baati Hum", "Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara" and "Saraswatichandra" will also participate.

Filmmaker Mukesh Bhatt, president of the Film and Television Producers Guild of India, said it the "primary responsibility" of both the industries "to do their bit for the very same people who have showered us with unconditional love and affection".

The event will be aired live on key channels of the Star India network including Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.


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Posted on: 09 August 2013 at 1:42pm
Love love love Saraswatichandra :-)

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Posted on: 04 August 2013 at 2:18am
Just love the show Saraswatichandra :)

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Posted on: 02 August 2013 at 5:55am
Saraswatichandra ... :)

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Posted on: 02 August 2013 at 1:52am
Saraswatichandra is the best! Wishes to this good cause.

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Posted on: 01 August 2013 at 12:43pm
Sarsawatichandra is an amazing show!!!!!!!!!

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Posted on: 01 August 2013 at 11:28am
Good initiative! Hope to see the Saraswatichandra cast!

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Posted on: 01 August 2013 at 11:01am
Saraswatichandra rocks...
Luv u gautam rode...

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Posted on: 01 August 2013 at 10:46am
Saraswatichandra is doing a great job! love this show a lot!!

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Posted on: 01 August 2013 at 10:07am
Saraswatichandra, keep it up!!

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Posted on: 01 August 2013 at 9:26am
Saraswatichandra THE BEST SHOW...
love saras and kumud ...
SLB thank yew for giving ur such a beautifull and romantic show...

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