To mark the launch of Springfield, famous models like Aryan Vaid and Carol Gracias along with budding models were treated to a makeover by stylist Nisha Bedi Rai. The macho Aryan Vaid was given the 'Casual Dark' look from Springfield's Autumn Winter collection. This look focuses on a casual yet stylish look and reflects the attitude of those who love being dressed in black and grey with a touch of red. Carol was given the "School Rebel" look - a collection for the mischievous rebel, which portrays college styles and emblems. The Springfield store sports a cool vintage feel. The store has been designed to make products accessible offering consumers easy browsing. Springfield makes shopping a relaxing experience, while using light and designs in a creative manner to highlight products as well as enhance consumer accessibility. F acing brick walls, split-level ceilings at different heights and modular furniture further compliments the recycled industrial feel of the store.
Commenting on the launch, Mr. Sandeep Krishan, Brand Head, said, "SPRINGFIELD is best-suited for the young, cosmopolitan male in search of a fashionable brand that offers a good quality-price relationship. The collection oozes a 'cool' attitude with an overall rugged look and feel. All in all, this is a great offering for the urban Indian male who is conscious of being in sync with global fashion trends and not afraid of experimenting."