Aryan Vaid and Carol Gracias at the Spring field launch

European casual wear brand 'Springfield' launches in India. Models Aryan Vaid & Carol Gracias sport a cool new Springfield look...

Tuesday, December 04, 2007 | 4:17:10 PM IST (+05:30 GMT)   |  Copyright:   |  Comments 6 Comments  |  5667 Views

Landmark Group (Dubai), a foremost retailer in the Middle East and India, brings SPRINGFIELD – a European casual wear brand - to India. This globally acclaimed brand is known for trendy casual wear that is distinctly urban, sporty and vibrant. An international fashion leader, Springfield is set to enthrall consumers with the formal launch of its first store in Mumbai today. The Springfield store is located at Atria-The Millennium Mall, Lower Parel (Annie Besant Road, Worli).  

 

To mark the launch of Springfield, famous models like Aryan Vaid and Carol Gracias along with budding models were treated to a makeover by stylist Nisha Bedi Rai. The macho Aryan Vaid was given the 'Casual Dark' look from Springfield's Autumn Winter collection. This look focuses on a casual yet stylish look and reflects the attitude of those who love being dressed in black and grey with a touch of red. Carol was given the "School Rebel" look - a collection for the mischievous rebel, which portrays college styles and emblems. The Springfield store sports a cool vintage feel. The store has been designed to make products accessible offering consumers easy browsing.   Springfield makes shopping a relaxing experience, while using light and designs in a creative manner to highlight products as well as enhance consumer accessibility. F acing brick walls, split-level ceilings at different heights and modular furniture further compliments the recycled industrial feel of the store.

 

Commenting on the launch, Mr. Sandeep Krishan, Brand Head, said, "SPRINGFIELD is best-suited for the young, cosmopolitan male in search of a fashionable brand that offers a good quality-price relationship. The collection oozes a 'cool' attitude with an overall rugged look and feel. All in all, this is a great offering for the urban Indian male who is conscious of being in sync with global fashion trends and not afraid of experimenting."

Share this News on your Social Network.

User Rating Rating(8 Votes)
  ~*puja*~, Too_Much, knumnum, minuu, umi82990, -DulceMaria-

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Dear Readers,

  • Please do not use derogatory comments in reply to the stories published on Telly Buzz, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

Related Celebrities

Aryan Vaid Aryan Vaid
(6)
(19)
(4)

Carol Gracias Carol Gracias
(2)
(2)

Tellybuzz Buzzin Hot!!! Articles Index

Telly Buzz Search

  

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.