Talking of this strategic alliance, G Krishnan, CEO TV Today said, "This is a key development and I am glad we are going to be a part of the One Alliance bouquet. I firmly believe that as a network if we continue to provide compelling content, the viewers will be willing to pay for the channels. I am certain that subscription revenue is going to gather significant momentum in time to come."
Commenting on the addition of TV Today Network Ltd in the The OneAlliance bouquet, Gurjeev Singh Kapoor, head of SET Discovery said, " SET Discovery has always been keen on partnering with the best channels in every genre so as to provide our viewers a wider choice. It gives us pleasure to have 3 channels from TV Today: Aaj Tak - being the No.1 Hindi News channel, Headlines Today and Tez in TheOneAlliance Bouquet. These channels from the TV Today group would further strengthen TheOneAlliance Bouquet".