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Indian TV industry doesn't believe in realistic looks: Nidhi Yasha

One would think the heavy make-up laden look has been replaced by more muted looks in the Indian TV industry, but designer Nishi Yasha, who has been behind the costmes for shows like "Shobha Somnath Ki" and "Kuch Toh Log Kahenge", sa

Saturday, December 22, 2012 | 4:00:10 PM IST (+05:30 GMT)
 38 Comments | 3684 Views | Copyright: IANS

Designer Nidhi Yasha

One would think the heavy make-up laden look has been replaced by more muted looks in the Indian TV industry, but designer Nishi Yasha, who has been behind the costmes for shows like "Shobha Somnath Ki" and "Kuch Toh Log Kahenge", says the industry is still far from backing realistic looks.

"We believe in gloss. The approach is very unrealistic here. We always look for beauty and perfect outfits, which is something I don't agree with and wish to change it as well," Yasha, who has also worked on "Anhoniyon Ka Andhera" and "Devon Ke Dev. Mahadev", told IANS.

The designer believes in extensive research for the shows that she takes up. For a mythological show, she says has even gone to to the extent of reading historical texts to get the right look.

"For mythology, you have to stick to the scriptures. There is a lot of temple art there. I have studied the Vedas and Puranas and come up with the look many times. For those shows, there is no other reference and the entire look is only described in text," she said.

Yasha has also worked for movies and designed costumes for films like "Dangerous Ishhq", "1920: The Evil Returns", "Zila Ghaziabad" and "Maximum". She feels films give her more freedom as a designer.

"TV is tougher as you need to align your costumes with the thoughts of the broadcaster. You often cannot be very true to your research in case the broadcaster doesn't agree with you. In films, you get much more freedom. You need to give one look test and you are free to design for the entire span of the movie," she said.

Right now, Yasha is excited that she is designing costumes for three upcoming shows.

"There are three flagship shows in the pipeline as of now. One is for Zee, the second one is for Star Plus and the third one is for Life OK. All three shows are going to be in the fantasy and mythological genre," she said.

She will be designing for some more films too in 2013.

"There are a few films lined up for next year as well, and if all goes well, I might even get to design for an international project," she said.


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Posted on: 27 December 2012 at 1:02pm
Agreed!!! Who sleeps with layers of make up and tones of jewellery and saree so heavy that one can fall over with it?? Our tv female stars!!! I love watching the shows but this is one thing is just pathetic! No one does this in reality!

Edited on:27 December 2012 at 1:02pm

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Posted on: 26 December 2012 at 3:02pm
Kuch Toh Log Kahenge is the best show...

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Posted on: 25 December 2012 at 6:09pm
Kuch Toh Log Kahenge Rockzzz :D its the best show :D love Kritika & Sharad ( KritSha ) sooo much :D

1 member(s) Liked the above comment :
Ahlaweya

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Posted on: 25 December 2012 at 4:51pm
Love Kuch Toh Log Kahenge...

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Ahlaweya

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Posted on: 25 December 2012 at 3:33pm
Kuch toh log kahenge Rocks..

1 member(s) Liked the above comment :
Ahlaweya

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Posted on: 25 December 2012 at 2:43pm
lOVE Ashu Nidhi's realistic look in normal attire..
Well done Yasha..
Kuch toh Log Kahenge is the best.

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Ahlaweya

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Posted on: 25 December 2012 at 7:09am
Kuch toh log kahenge is d best !!

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Ahlaweya

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Posted on: 25 December 2012 at 6:54am
KTLK is truly the best show...love everything about it...and the dressing of all the characters is the most realistic AND elegant that i have ever seen on TV:)<3

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Ahlaweya, aru29

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Posted on: 25 December 2012 at 5:38am
Kuchh toh Log Kahenge is the Best show.lOVE KRITIKA KAMRA AND SHARAD KELKAR.

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Posted on: 25 December 2012 at 5:12am
KTLK is the Best...love evrything about the show:D

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Ahlaweya, aru29, rajanigandha26

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