With licensing becoming an integral form of marketing and brand extension, the channel decided to announce an exclusive clothing line to engage its viewers further.
"'Sa Re Ga Ma Pa' is a cult programme on Indian television which, over the last 18 years, has generated a huge following. The programme is iconic in its appeal. Our partnership with Provogue has led to building an even stronger relationship with our viewer base," Akash Chawla, Head Marketing, National Channels, ZEEL, said in a statement.
Provogue is the official wardrobe partner of "Sa Re Ga Ma Pa 2012", and the brand has designed a clothing line that reflects the multi-faceted persona of the contestants. The exclusive apparel range will retail in 131 Provogue outlets across the country.
The launch comes after the channel managed a successful collaboration with sportswear brand Reebok for its show "Dance India Dance".
Do you like this article?
|User Rating||(1 Votes)|
While we see many TV celebs urging people to vote, there are many who ... 18
Versatile actress Mandira Bedi is all set to be seen as a judge in Zee ... 5
The year 2013 saw several chartbusters, but the melodious and soulful ... 4
Shekhar Kapoor is amazed by the talent of his 13-year-old daughter ...
Views : 18095
Views : 16460
Views : 15594
Views : 12024
Views : 11686
Views : 9080