Mumbai, November 6, 2012: COLORS, India's leading General Entertainment Channel today launched a Bigg Boss application on Android and IOS platforms enabling viewers 24x7 LIVE access into the Bigg Boss House. The initiative comes within two weeks from the launch of the offline activity – Bigg Boss Tours that gave viewers a paid tour of the Bigg Boss House and other elements associated with the format, creating a benchmark in viewer engagement.
With the Bigg Boss app, COLORS is targeting to reach out to the tech savvy, entertainment seeking viewer of today while satiating their curiosity on their favourite reality show on the go. The application was created keeping in mind the immense popularity and need for information of Bigg Boss on the web. The application, developed by InTime Media offers interesting features that include - Live updates, Quiz and polls, unseen videos from the Bigg Boss house, option to post on facebook and twitter along with spoiler alerts that will further increase user involvement. The application also provides viewers a chance to vote for their favourite contestant and get a 24X7 direct access into the Bigg Boss House.
Speaking on the launch of the app, Vivek Shrivastava, Digital Head, COLORS commented, "COLORS is always looking for newer modes of engagement with its audiences. Bigg Boss is one of our flagship properties and one of the most popular reality show formats. We have launched this app to satiate the voyeuristic needs of the viewer and increase interactivity, giving audiences access to every movement in the house while away at a click of a button. The USP of the app is the 24 x 7 live feed feature that allows fans to be updated on the happenings in the house as it happens."
He further added, "After the success of the Jhalak Dikhhla Jaa app, we are looking at upping the interaction level with the audiences with newer features with the Bigg Boss App that will keep them hooked to the show."
Said Abhishek Rege, COO – Television, Endemol India,"The launch of this mobile app marks an exciting phase of viewer engagement & interactivity with the show. The mobile app ensures that it keeps the Bigg Boss enthusiasts entertained with fun elements like polls, quizzes, unseen videos from the Bigg Boss House, etc. With a 24 x 7 live feed feature, one does not need not worry about missing out the action inside the house. With the technological innovations, this initiative is all set to take the popularity of the show to even greater heights."