's Kuch Is Tarah signals a change of timing in SET prime
time band. This modern Balaji love story will start airing at 9 pm from
26th November. As a result, Amber Dhara has been pushed to the
9.30 pm slot. According to Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television
, "This has been done to strengthen the unique twins show".
Correspondingly, Virrudh which occupied the 9.30 pm slot has now
been shifted to the 10 pm slot. So now we will have two family drama at
the same time slot produced by the ex Tulsi, Smriti Irani,
i.e. Viruddh on SET and Mera Apne on 9X. Almeida,
admitted that "Durgesh Nandini(10
pm) which ended yesterday had failed to attract the viewers. We had
made her character too aggressive, hence she alienated herself from the
In a bid to face new competition (9X NDTV imagine and Zee Next),
the channel is gearing up to launch 4 more week day fiction
shows in the coming months . Almeida, also said, "Wait for some major news on week end front as well".
Will Big Boss return? "Yes, It might happen next year",
says Albert Almeida.
Author: Anil Merani