SET reshuffles Prime Time Shows

With the start of Sony's new show, Kuch Is Tarah, the prime time shows of Sony see a major time change. Check the details here..

Friday, November 16, 2007 | 6:42:07 PM IST (+05:30 GMT)   |  Copyright:  |  Comments 10 Comments  |  4086 Views

Ekta Kapoor's Kuch Is Tarah signals a change of timing in SET prime time band. This modern Balaji love story will start airing at 9 pm from 26th November. As a result, Amber Dhara has been pushed to the 9.30 pm slot. According to Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television, "This has been done to strengthen the unique twins show".

Correspondingly, Virrudh which occupied the 9.30 pm slot has now been shifted to the 10 pm slot. So now we will have two family drama at the same time slot produced by the ex Tulsi, Smriti Irani, i.e. Viruddh on SET and Mera Apne on 9X. Almeida, admitted that "Durgesh Nandini(10 pm) which ended yesterday had failed to attract the viewers. We had made her character too aggressive, hence she alienated herself from the viewers".

In a bid to face new competition (9X NDTV imagine and Zee Next), the channel is gearing up to launch 4 more week day fiction shows in the coming months . Almeida, also said, "Wait for some major news on week end front as well". Will Big Boss return? "Yes, It might happen next year", says Albert Almeida.

Author: Anil Merani

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Related Celebrities

Ekta Kapoor Ekta Kapoor

Smriti Zubin Irani Smriti Zubin Irani

Durgesh Nandini Durgesh Nandini

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  • Posted on: 19 November 2007 at 1:59pmmasin

    yayyy!!! i luvveed big boss!!
    can't wait to see that again!1

  • Posted on: 16 November 2007 at 7:04pm**Sanchita**

    bigg boss??!!
    i love bigg boss!

  • Posted on: 16 November 2007 at 5:25pmKareena's World

    yaaaaaah big boss is going to back!!!! so happy!!

  • Posted on: 16 November 2007 at 4:49pmsia<3


    sounds so intersecting im excitedd.

  • Posted on: 16 November 2007 at 2:14pm~*puja*~

    Thanks. Great Article

    Looking forward to watching Kuch Iss Tarah... comedic love story seems interesting!

  • Posted on: 16 November 2007 at 1:58pmangelroses

    This is not fair on Virrudh it should keep his time this is not fair i wont be able to watch it i dont care about ektas show oh God

  • Posted on: 16 November 2007 at 1:26pmurber

    looking forward to watch kuchh is tara

    hope its diff thn other ones

  • Posted on: 16 November 2007 at 9:51am-Mansi-

    luking 4wd 2 it..But AD at 9.30..tats baaad.!

  • Posted on: 16 November 2007 at 8:41amAdil112

    thanks looking forward to kuchh is tara

  • Posted on: 16 November 2007 at 6:31amManasi_16

    How can they have two Smriti shows running at the same time??????????

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