TV has bigger reach than films, says Akshay

Actor Akshay Kumar and Sonakshi Sinha will be seen promoting their forthcoming film "Rowdy Rathore" in the popular TV serial "CID". And Akashay asserts that the television has grown so much that its reach has become out of the ordin

Wednesday, May 23, 2012 | 2:11:22 PM IST (+05:30 GMT)   |  Copyright: IANS  |  Comments 3 Comments  |  4581 Views

akshay kumar and sonakshi sinha in cid TV show

Actor Akshay Kumar and Sonakshi Sinha will be seen promoting their forthcoming film "Rowdy Rathore" in the popular TV serial "CID". And Akashay asserts that the television has grown so much that its reach has become out of the ordinary.

"TV is very important. Today, it is wrong to call television small. Television is a huge medium and it has a bigger reach than films," the 44-year-old said here Tuesday while shooting an action sequence for "CID".

When asked why he chose "CID", one of the longest runnng shows on TV, to promote the film, Akshay said: "Because it is a very famous programme and it is a good programme."

The lead actress of "Rowdy Rathore" Sonakshi too feels that the show has a very wide reach.

"I have a lot of friends who watch this show together, it has got a very wide reach. ACP Pradyuman (Shivaji Satam) is very famous," the 24-year-old said.

Akshay will be seen doing some stunts in a shopping mall in the promotional episode.

Directed by Prabhu Deva, "Rowdy Rathore" hits theatres June 1.

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  • Posted on: 23 May 2012 at 9:21amUbiquitos

    Indeed TV has a wider approach but alas some TV people themselves underestimate it plus ego of B town and furher media!!
    Well IF is proof of TV actors' popularity.
    For example many household women must b knowing Aandi but can fail to name Hrithik Roshan!!!
    Good to see Akshay Kumar himself acknowledging this fact or is this just a statement made keeping in mind d occasion.
    Abt CID,it is a backbone of Sony. I really appreciate its team.

    1 member(s) Liked the above comment :
    ..Princess..
  • Posted on: 23 May 2012 at 8:53am-Twinkles-

    come on TB , CID is not just a promotional centre where it is noticed only when there's any promotional plots or any guests appearance ...

    can't we have any article which actually gives the prominence to the show and its related cast rather than additional elements ...

    1 member(s) Liked the above comment :
    Ubiquitos
  • Posted on: 23 May 2012 at 4:41amrukhsar.crazy

    i dont like this CID is not promotion centre..each serial on sony has to be promoted by CID and now films bhi..im disgusted...rowdy rathore is helping CID catch a criminal..as if CID cant do it on its own..

    3 member(s) Liked the above comment :
    RiDzDAYAlover, ..Princess.., visrom

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