Aishwarya, who is being loved by young and old alike for her portrayal of the sweet and understanding daughter-in-law Toasty in Sony's popular show "Saas Bina Sasural" seemed to the be the most apt choice.
In the family drama, the actress is seen as a homemaker and not a home breaker.
"To reach out to the target audience one requires a celebrity face with whom the target audience can relate to, and Aishwarya seems to have the right brand value," said a statement.
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