Aishwarya Sakhuja is new Cadbury girl

Mumbai, Feb 8 (IANS) Keeping in tune with its family bonding theme Cadbury has roped in TV actress Aishwarya Sakhuja">Aishwarya Sakhuja as the face for its upcoming ad campaigns.

Wednesday, February 08, 2012 | 7:33:29 PM IST (+05:30 GMT)   |  Copyright: IANS  |  Comments 0 Comments  |  2126 Views

Mumbai, Feb 8 (IANS) Keeping in tune with its family bonding theme Cadbury has roped in TV actress Aishwarya Sakhuja">Aishwarya Sakhuja as the face for its upcoming ad campaigns.

Aishwarya, who is being loved by young and old alike for her portrayal of the sweet and understanding daughter-in-law Toasty in Sony's popular show "Saas Bina Sasural" seemed to the be the most apt choice.

In the family drama, the actress is seen as a homemaker and not a home breaker.

"To reach out to the target audience one requires a celebrity face with whom the target audience can relate to, and Aishwarya seems to have the right brand value," said a statement.

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