Wednesday, August 22, 2012
| 6:33:27 PM IST (+05:30 GMT)
0 Comments | 994 Views | Copyright: IANS
The celebrated 'hot seat' of popular game show "Kaun Banega Crorepati (KBC)" is set to travel across towns like Raipur, Patna and Nagpur, giving the common man a closer experience of the show on their local streets!
A campaign by the name of 'Hot Seat Aapke Shehar' was unveiled by the iconic host of the show, megastar Amitabh Bachchan here Wednesday. It is part of the promotional strategy for the show's sixth season, which begins on channel Sony Sep 7.
The activity is aimed to drive the brand experience of KBC.
"It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and experience the magic first hand," Danish Khan, senior vice president and marketing head, said in a press statement.
The promotional van will travel through Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal.
In each city, the van activity will be on for two to three days, culminating in a small scale event where the selected lucky participants from the city will get a simulated experience of sitting on the 'Hot Seat' and answer the questions asked by Amitabh via a pre-recorded video. The lucky winners will win prizes.
My upcoming Bollywood movie, Love Shagun has kept me on my toes!
Spoiler Alert: Star Plus lovable show is all set for an intense drama ...
Megastar Amitabh Bachchan has praised actress Kangana Ranaut and has ...
His first notable performance was singing in the chorus as the ...
Views : 25229 | Comments : 178
Views : 9356 | Comments : 47
Views : 9016 | Comments : 21
Views : 8108 | Comments : 25
Views : 6518 | Comments : 42
Views : 4642 | Comments : 23
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index