Kyunki Saas Bhi Kabhi Bahu Thi


Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi

Star Plus increases gap with Zee TV

laali4shekhar Goldie

Joined: 20 July 2007
Posts: 1764

Posted: 20 May 2008 at 5:17am | IP Logged
Hindi GEC check: Star Plus increases gap with Zee TV; 9X has another good week
May 20, 08
Noor Fathima Warsia


Brand Speak

The Hindi general entertainment genre has some interesting numbers to throw this week as well. TAM Media Research numbers show that even though 'Kya Aap Paanchvi Pass Se Tez Hain' has not grown any further from the 2 to 3 TRP, Star Plus has distanced itself further from Zee TV. In the next rung, 9X has had another good week and is at No. 3 position amongst the Hindi GECs on an all-day data reference.

For the C&S 4+ target audience in the Hindi speaking markets, the all-day data shows that Star Plus has being doing well to increase the gap between it and No. 2 player Zee TV. The latest week of TAM numbers have increased the distance some more. 9X, too, has been seeing a good run, and in the past three weeks, the channel has steadily taken the No. 3 spot. NDTV Imagine and Sony Entertainment Television follow. In the latest TAM week, Sony has done slightly better than NDTV Imagine. Star One comes in next, followed by Sahara One. SAB and Zee Next are the last channels on the Hindi GEC ratings chart.

The ranking is different when only the primetime numbers – from 8.00 pm to 11.00 pm – are taken into consideration. Then, Sony Entertainment Television has done well in this slot, followed by NDTV Imagine. The next position is taken by 9X.

Movies like 'Bhool Bhulaiyya' have given good numbers to 9X, in addition to its shows like 'Ye Hai Jalwa' and 'Chak De Bachche'.

In all, while Star Plus is at a considerable degree ahead of its competition now, while Zee TV has taken a comfortable position in between, where it is an unchallenged No. 2 player, the ranking in the next order is dependent on a show or a movie that may have been aired during the week. Media experts have stated time and again that ratings would continue to be a judging parameter for these channels in times to come, and that the channels that had the distribution and the content right would make it.

NDTV Imagine is still being given credit for its maverick move in 'Ramayan'. 9X graph has seen a steady improvement in its ratings week-on-week. How the game changes when NDTV Imagine opens its afternoon and weekend slots would be an interesting watch.

exchange4media 2008 ion_id=6&news_id=30986&tag=25894&pict=1

walla Senior Member

Joined: 25 July 2006
Posts: 545

Posted: 20 May 2008 at 12:59pm | IP Logged
star plus sucks!! zee tv is da best
ek1229 IF-Dazzler

Joined: 23 August 2006
Posts: 3803

Posted: 20 May 2008 at 1:02pm | IP Logged
THanks for sharing.
princessunara IF-Stunnerz

Joined: 06 December 2007
Posts: 48900

Posted: 20 May 2008 at 1:33pm | IP Logged
thanx 4 sharing
.Jiya. IF-Sizzlerz

Joined: 09 May 2007
Posts: 13937

Posted: 26 May 2008 at 5:13pm | IP Logged
Thanks For Sharing! Big smile

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
will star plus get down in trp?

Author: fahad saeed   Replies: 9   Views: 1323

fahad saeed 9 1323 20 November 2008 at 6:13pm by sonali09
star plus and star one on DISH NETWORK

Author: ukchimpz   Replies: 0   Views: 4087

ukchimpz 0 4087 05 March 2008 at 9:14pm by ukchimpz
Star Screen Awards on STAR Plus!

Author: radhika_shru   Replies: 1   Views: 1011

radhika_shru 1 1011 16 January 2008 at 3:07am by sallu_lover
Star Plus's Star Azaadi Expres

Author: manojisthebest   Replies: 2   Views: 900

manojisthebest 2 900 16 August 2007 at 11:08am by cute14us28amy
Video Archive---Star Plus and Star Utsav

Author: ~Khizer~   Replies: 0   Views: 42245

~Khizer~ 0 42245 14 December 2005 at 10:58pm by ~Khizer~

Forum Quick Jump

Forum Category / Channels

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index