Sapna Babul Ka...Bidaai

   

TAM ratings for week ending 26/1

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ovaltine

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ovaltine

Joined: 07 September 2005

Posts: 2515

Posted: 02 February 2008 at 8:26pm | IP Logged

Tam Ratings for week ending 26.01.08













Share Base : HINDI SPEAKING MARKET




Target Group : MF 4 + (C&S)













No. Date Days Programme Channel Time  From Time To OOOs TVR
              89271  
              12816  
1 1/21/2008 Mon KYUNKI SAAS BHI KABHI BA Star Plus 22:32 23:02 4943 5.54
2 1/23/2008 Wed BANOO MAIN TERI DULHAAN Zee TV 20:00 20:29 4906 5.5
3 1/21/2008 Mon BANOO MAIN TERI DULHAAN Zee TV 19:59 20:29 4834 5.41
4 1/23/2008 Wed KYUNKI SAAS BHI KABHI BA Star Plus 22:31 23:02 4700 5.27
5 1/22/2008 Tue BANOO MAIN TERI DULHAAN Zee TV 20:00 20:28 4692 5.26
6 1/25/2008 Fri BANOO MAIN TERI DULHAAN Zee TV 19:59 20:30 4677 5.24
7 1/24/2008 Thu BANOO MAIN TERI DULHAAN Zee TV 20:00 20:29 4663 5.22
8 1/22/2008 Tue BIDAYI Star Plus 20:59 21:30 4560 5.11
9 1/22/2008 Tue KYUNKI SAAS BHI KABHI BA Star Plus 22:31 23:03 4502 5.04
10 1/21/2008 Mon KAHAANI GHAR GHAR KI Star Plus 22:01 22:31 4488 5.03
11 1/24/2008 Thu KYUNKI SAAS BHI KABHI BA Star Plus 22:31 23:03 4476 5.01
12 1/21/2008 Mon BIDAYI Star Plus 21:00 21:30 4450 4.98
13 1/25/2008 Fri SAREGAMAPA LIL CHAMPS-2007 Zee TV 22:00 23:36 4415 4.95
14 1/22/2008 Tue KAHAANI GHAR GHAR KI Star Plus 22:01 22:30 4336 4.86
15 1/23/2008 Wed BIDAYI Star Plus 20:58 21:28 4276 4.79
16 1/23/2008 Wed KAHAANI GHAR GHAR KI Star Plus 21:59 22:30 4259 4.77
17 1/24/2008 Thu KAHAANI GHAR GHAR KI Star Plus 21:59 22:30 4088 4.58
18 1/21/2008 Mon KAYAMATH Star Plus 23:02 23:33 4072 4.56
19 1/24/2008 Thu BIDAYI Star Plus 21:00 21:31 4030 4.51
20 1/22/2008 Tue SAATH PHERE Zee TV 21:30 22:00 4004 4.48
21 1/20/2008 Sun PRITHVIRAJ CHAUHAN Star Plus 21:00 21:30 3984 4.46
22 1/21/2008 Mon MAAYKA Zee TV 20:29 21:00 3935 4.41
23 1/23/2008 Wed KAYAMATH Star Plus 23:02 23:33 3923 4.39
24 1/23/2008 Wed MAAYKA Zee TV 20:29 20:59 3851 4.31
25 1/25/2008 Fri NAAGIN-VAADON KI AGNI PARIKSHA Zee TV 20:30 21:00 3815 4.27
26 1/23/2008 Wed SAATH PHERE Zee TV 21:29 22:00 3800 4.26
27 1/26/2008 Sat SAREGAMAPA LIL CHAMPS-2007 Zee TV 22:00 23:28 3794 4.25
28 1/22/2008 Tue KAYAMATH Star Plus 23:04 23:34 3757 4.21
29 1/22/2008 Tue MAAYKA Zee TV 20:28 20:59 3749 4.2
30 1/22/2008 Tue BETIYANN GHAR KI LAKSHMI Zee TV 22:00 22:30 3737 4.19


MON    4.98
TUES   5.11
WED    4.79
THUR   4.51


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IF-Sizzlerz

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Joined: 27 December 2005

Posts: 14893

Posted: 03 February 2008 at 6:12am | IP Logged
How come Bidaai is at No. 8

yipee

IF-Sizzlerz

yipee

Joined: 27 January 2007

Posts: 12382

Posted: 04 February 2008 at 3:26am | IP Logged
this is for the whole week pinky

ovaltine

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ovaltine

Joined: 07 September 2005

Posts: 2515

Posted: 04 February 2008 at 7:01am | IP Logged
Okay,

There are various measurement techniques.
One is provided by aMAP. They give their daily measurements. You can check out their site
www.audiencemap.com

This site measures 100+ lac towns all over India. Their strategy for measurements are also available on their website.

TAM ratings are provided by another group. You can read about them at their website.
http://www.tamindia.com/tamindia/Faqs.htm

Balaji keeps track of TAM ratings. The data collected is posted to subscribers and is made available at the end of the week. You can check out the Balaji site www.balajitelefilms.com at their sitemap to get the TAM ratings.
Some channels subscribe to aMAP and some to TAM.

The actual focus of the ratings is to help advertisers know where to market their products. It was not meant as a means of measurement of how a serial is actually doing. Some production houses question how the measurements are taken whilst others agree to it.

This would explain the difference between aMAP positioning and TAM positioning for Bidaii.

My suggestion is we study the trend. Definately Ragi speaking against dowry etc has brought the ratings up for Bidaii. Since then, Bidaii has been doing well. Let's hope with more realistic storylines that deal with important issues facing our society helps keep the serial as an important tool of knowledge and education to the viewers.

Smile

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