Sapna Babul Ka...Bidaai
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Bidaai-HelpDesk/Suggestions[CLOSED] see pg.114

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Posted: 05 October 2007 at 4:12am | IP Logged



Please use this thread for asking your queries.
You can also to post your suggestions.
Thank You.





Bidaai Dev. Team

TRP's http://answers.yahoo.com/question/index?qid=20060923181119AA9jnPz
Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.

http://en.wikipedia.org/wiki/Target_Rating_Point

Target Rating Point

From Wikipedia, the free encyclopedia

Jump to: navigation, search

A Television Rating Point (TRP) is a measure of the purchased television rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience, the TRP figure the sum of each individual GRP multiplied by the estimated target audience in the gross audience.

In the case of a TV advertisement that is aired 5 times reaching 50% of the gross audience with only 60% in the target audience, it would have 250 GRPs (= 5 x 50) -- ie, GRPs = reach x frequency - TRP in is this case should be 60% out of 250 GRPs = 150 TRPs - this is the rating point in the target, 60% of the gross rating.

Both of these metrics are critical components to determine the marketing effectiveness of a particular advertisement.

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.




Edited by pinkykhan - 16 November 2008 at 5:20am

The following 6 member(s) liked the above post:

TahriinaBengalisanayahilluminated.jyoti06minuuSandstone

*Piku* IF-Sizzlerz
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Posted: 10 October 2007 at 8:36am | IP Logged
We can start an Caption Contest for this forum, using the pictures from the show, to get more members on the forum.
Caption Contest will be a good idea to have more members participant and coming to the forum.
--Pinky-- IF-Sizzlerz
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Joined: 27 December 2005
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Posted: 10 October 2007 at 9:23am | IP Logged
Originally posted by *Piku*

We can start an Caption Contest for this forum, using the pictures from the show, to get more members on the forum.
Caption Contest will be a good idea to have more members participant and coming to the forum.


Yes we will be starting a contest very soon, thanks for ur suggestions.


myglance Senior Member
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Posted: 10 October 2007 at 9:31pm | IP Logged
hi
who is sadhna nd ragini.........i mean who is dark one nd her mama loves whom sadhna or ragini n who is saket who love saket n saket love whom?????????????n wat is the story abt
shahsb_26 Coolbie
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Posted: 10 October 2007 at 10:55pm | IP Logged
Originally posted by myglance

hi
who is sadhna nd ragini.........i mean who is dark one nd her mama loves whom sadhna or ragini n who is saket who love saket n saket love whom?????????????n wat is the story abt

Ragini is dark and mama loves her allot. She does not like sadhna as she is prettier then ragini.
Saket is just introduced yesterday as ragini's sapnon kaa raaj kumar,
(but he may falll for sadhna, i think.)Wink. Hope that helps you.
illuminated. Viewbie
illuminated.
illuminated.

BollyCurry Script Supervisor
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Posted: 10 October 2007 at 11:24pm | IP Logged
How about a distortion picture contest? Embarrassed Big smile Smile

@Piku: Great idea! Clap Clap Clap
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Posted: 11 October 2007 at 12:13pm | IP Logged

Originally posted by ~Saraa~

How about a distortion picture contest? Embarrassed Big smile Smile

@Piku: Great idea! Clap Clap Clap

tht will be ossomClap

shahsb_26 Coolbie
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Posts: 10627

Posted: 11 October 2007 at 12:22pm | IP Logged
Yeah, its gr8 idea, But lets start it soon. It will be fun.

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