Joined: 28 September 2004
In that case I am sure the news I will post below is much much intresting.
Jassi's TRP is not sliding since the said month but much much before that, and After Purab came it was back to somewhat bearable level. But also one character alone cannot save a show for long. and the show never did justice to his role, just giving him extra airtime isnt helpful at all, there has to be meaningful use of that airtime. Purab was brought back but he was just pushed around, even after the so called yes for engagement he was push around as no one important in eyes of jassi, so definetly viewers will get bored. The story was unwantedly being dragged & everyone thought that once jassi is paired with purab or purab came back she will get a makeover, but sony kept on dragging the show. As said in the news posted by minnie Coming to Sony, Dighe says that Jassi.. has reached a saturation point, and it is a classic case of Sony wanting to milk the slot. Even the best of the character cannot survive stupid direction and script.
Now for the report which says that jassi was sliding much much before purab had a come back mark the date it is june!! when purab wasnt even there. look at how sony is putting the blame on elections!! meanwhile during the same election time kkusum and CID are doing better than jassi
'Jassi' slip slides on ratings rink; poll winds blamed
(1 June 2004 6:00 pm)
MUMBAI: Sony Entertainment Television's (SET) ace in the pack Jassi Jaissi Koi Nahi is by far the most marketed serial when compared to any other serial on any other channel.
All that effort has not been enough to shore up its numbers in the latest ratings charts with the show falling out of the all-India Top 50. It has dipped even below other Sony shows like Balaji soap Kkusum and detective series CID.
In the latest Tam data for the Top 100 slots for the period 16 May - 22 May, Jassi... dipped below the half way mark and stood at the 52nd position with a TRP of 3.0 in the CS4+ all markets and was at the 47th spot in the CS4+ Hindi speaking markets with TRPs of 4.36 during the same week. Interestingly the top shows on Sony were C.I.D and Kkusum with TRPs of 3.2 and 3.1 respectively during the same period in the CS4+ all markets.
Sony however, is putting up a brave face and has laid the blame for the sorry numbers at the election door.
Sony Entertainment Television vice president - new product development Venita Coelho had this to say about Jassi's slide, "There was total political mayhem during that time. As far as Jassi... is concerned, we were laying the ground for the next week when Saif would be making a cameo appearance on the show." As to why C.I.D. raced ahead of Jassi, Coelho says, "By Friday (which is when the detective series airs) things had settled down. And since C.I.D airs on Friday, its viewership went up." And Kkusum? "Whereas in Kkusum, during that week, there was a major spike in the storyline when we showed consummation between Kkusum's daughter Kumud and Kshitij. So that's what worked for the serial then."
Joined: 20 September 2004
Yes Jammy,first JJKN never really got to top against Star,with both 9-10 soaps Sanjivani and DMNHC holding their mettle with their gritty storyline ( though DMNHC hardly made sense) and the other two hourly ones doing not bad either.All the four kept their Trp above 8 while jassi could garner only 5 at it's best.Yet it had stabilised at around 4 but started sliding badly with the weird twists given at random and then plummeted real bad with the storyline going way off the hook and Star pepping up it's serials.
Besides,if you notice,frequent change in timings and ppl's expectations of Jassi changing her looks not being full filled also contributed it's fall in trp.
I can just say Sony and DJs tampered with JJKN too much for too long.And I don't think it will see a rise in trp ever again.
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