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Does Endorsements affect Consumers? (Page 2)

mermaid_QT IF-Sizzlerz
mermaid_QT
mermaid_QT

Joined: 25 September 2005
Posts: 11613

Posted: 26 April 2007 at 12:31am | IP Logged
everyone is in agreement Smile ..
me too.. well said soumya, SB, sareg and everyone..ClapClap


Originally posted by souro

[QUOTE=souro]

Disclaimer: Mgmt. students (CB, Tania, etc.) please avoid.LOL

Arre...I meant avoid reading my reply.Big smile


Raunaq's Chat ji LOLLOL and Qwerty's delcious chat Embarrassed, qt's R & DM's CB is not a mgmt student Soumya.. He is a professional sattabaaj but I love that dislaimer of urs ROFL.  I would have done similar if I posted views.

You said well w/o mgmt schooling I think! ClapClap
disclaimer- those who disagree, plz ignore LOLLOL 

nice post ahmed Big smile




Edited by mermaid_QT - 26 April 2007 at 12:43am
cool_pooja IF-Sizzlerz
cool_pooja
cool_pooja

Joined: 22 January 2005
Posts: 12911

Posted: 26 April 2007 at 12:42am | IP Logged
Originally posted by guess_gallery

Hi…

Commercials done by Big B for products like Dabur Chavanprakash, hair oil etc..

Commercials done by SRK for products like Sun-feast Biscuit, Videocon, Pepsi etc.

Sachin Tendulkar is endorsing many products too.

Amir Khan for Coca Cola

I want to ask few questions:-

1.      Does the Consumer get attracted to buy product,

 which is endorse by the favorite Actor or Sportsman?

Having an actor/actresses in an ad does create intrest for the viewer howerver it does not mean the viewer really buys the product.Smile

2.      If a product is good and NOT being endorsed

 by any famous personality, will that product maintain stability in market?

It might if they competetive products are not being endorsed by famous personalities and/or are not good.

3.      If a product is not so good and being endorsed by

 any famous personality, will the Product get stability in market?

Yes it would. Famous personality ensures stability.

4.      Will the Consumer not purchase a product, which

 is not endorse by his/her favorite Actor or Sportsman

 even the product is good? (for ex. As media is telling a

 rivalry going between SRK and Big B so will Big B fans

 purchase products endorsed by SRK)

Nah, thats too extreme and everybody know days is aware which product is good and which is not.

souro Moderator
souro
souro

Joined: 27 January 2007
Posts: 13897

Posted: 26 April 2007 at 3:29am | IP Logged

Originally posted by mermaid_QT

You said well w/o mgmt schooling I think! ClapClap

No QT, with Mgmt schooling. Though the whole thing was not picked up from the text books but a result of two GDs that I had on this topic.Tongue

souro Moderator
souro
souro

Joined: 27 January 2007
Posts: 13897

Posted: 26 April 2007 at 3:36am | IP Logged
Originally posted by serialbuff

Originally posted by guess_gallery

1.      Does the Consumer get attracted to buy product,

 which is endorse by the favorite Actor or Sportsman?

Don't know about others, but neither I nor any of the people I know are affected by the endorsements. I do watch the ad with more interest, but that's about it. We usually end up discussing the stars' performance in the ad rather than the product itself.Tongue

If you're showing interest means you've noticed the ad. The next time you go out shopping that product will immediately catch your eye and you'll associate it with the ad. That means the co. has created one more potential customer and if you buy then you just converted your potential into sales.

In this whole thing I'm assuming that the product is available within your reach, which is the first condition for any product to sell.



Edited by souro - 26 April 2007 at 3:38am
mermaid_QT IF-Sizzlerz
mermaid_QT
mermaid_QT

Joined: 25 September 2005
Posts: 11613

Posted: 26 April 2007 at 8:31am | IP Logged
Originally posted by souro

Originally posted by mermaid_QT

You said well w/o mgmt schooling I think! ClapClap

No QT, with Mgmt schooling. Though the whole thing was not picked up from the text books but a result of two GDs that I had on this topic.Tongue


LOL... okay, although I dunno what GD is
oh soumya, what's with the off IF for an indefinite period Cry 
we'll all miss you.
souro Moderator
souro
souro

Joined: 27 January 2007
Posts: 13897

Posted: 26 April 2007 at 8:42am | IP Logged
Originally posted by mermaid_QT

Originally posted by souro

Originally posted by mermaid_QT

You said well w/o mgmt schooling I think! ClapClap

No QT, with Mgmt schooling. Though the whole thing was not picked up from the text books but a result of two GDs that I had on this topic.Tongue


LOL... okay, although I dunno what GD is
oh soumya, what's with the off IF for an indefinite period Cry 
we'll all miss you.

You don't know what GD (Group Discussion) is??Shocked

I'll miss y'all too.Embarrassed Anyway I'll be off because I'm going on a vacation.Big smile

raunaq IF-Sizzlerz
raunaq
raunaq

Joined: 10 October 2006
Posts: 12011

Posted: 26 April 2007 at 9:21am | IP Logged
Originally posted by souro

If you're showing interest means you've noticed the ad. The next time you go out shopping that product will immediately catch your eye and you'll associate it with the ad. That means the co. has created one more potential customer and if you buy then you just converted your potential into sales.In this whole thing I'm assuming that the product is available within your reach, which is the first condition for any product to sell.


ok, i saw clips of amir and sallus coca cola ad yesterday, no matter how many times i watch amirs or sallus coca cola ad, even if vidya or bips comes and does the ad it wont compel me to buy it Big smile . no no, a stubborn customer Tongue

Edited by raunaq - 26 April 2007 at 9:24am
raunaq IF-Sizzlerz
raunaq
raunaq

Joined: 10 October 2006
Posts: 12011

Posted: 26 April 2007 at 9:23am | IP Logged
Originally posted by mermaid_QT

Raunaq's Chat ji LOLLOL and Qwerty's delcious chatEmbarrassed, qt's R & DM's CB is not a mgmt student Soumya.. He is a professional sattabaaj but I love that dislaimer of urs ROFL. I would have done similar if I posted views.


what is sattabaaz? Confused sounds like dhokebaaz

raunaq's chat LOL LOL LOL , meri taang kheenchna band karo LOL i meant chatji as in chatting wale chatji not the chana chat wale chatji LOL LOL LOL

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