Should BCCI ban cricketers from engaging in endorsements?
Finally after weeks of hype and hyperbole, the much hyped team India
crumbled. Their poor performance in the ICC World Cup has triggered
extreme emotions in our cricket crazy nation. Unless you were living on
mars, you could not miss the story after story of each member of team
India, namely a Sachin or a Sehwag, a Dhoni or a Yuvraj…aired on
various television channels and above all the omni visible campaign
"ooh aah India…." Of course if you are a skeptic or a realist, you know
that this changes nothing.
An euphoric nation, back home, has erupted into agitated demonstrations
as India lost to Sri Lanka. The cricket lovers are disappointed and
angry. There is humiliation here as well as opportunity, humiliation of
facing an angry nation and opportunity of taking corrective measures.
Switch any television channel, open a newspaper or magazine,
advertisements carrying faces of our cricketers endorsing one product
or the other are present. The question that many are asking and is
worth debating is, should the cricketers be allowed by the BCCI to get
so involved in the endorsement brigade that the game takes a back seat?
It is a known fact that cricket has become commercialized but with
players sparing little time for the game seems to have taken a toll on
Indian cricket and a very bad one at that. 'Make hay while the sun
shines and let the country go to hell!' seems to be the mantra of
Indian players these days.
Let us not forget that cricket in India is major carrier of
national identity and tends to promote a specific type of emotional
upheaval. And hence the shameful performance of one-time world champs
raises many questions.
Here, let us address at least one of them.
Should BCCI take strict action on Indian cricketers and disallow them from engaging in endorsements?
I don't think banning endorsement makes sense. BCCI could and must implement stringent policies pertaining to the player's continued presence in the team based on his / her preformance. What they advertise is their personal issue as long as endorsements do not hamper their game performance. Your thoughts? I will consider this a poll and give the numbers later. Pls respond thnx.
concept credit - maya
Edited by mermaid_QT - 07 April 2007 at 11:22pm