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In India cricket happens to be that successfully marketed sport! If other sports generate more interest and India has more successes in other sports certainly sponsors will queue up to support them.
And also Which is the most popular game in the streets in Spain? It is soccer. In the US, it is baseball. And in India, it is obviously cricket. We grow up with cricket and it is the most affordable and enjoyable game on the streets, unlike hockey, tennis or swimming. It is simply because of this fact that cricket has been so dominant.
And with mega stars such as Dravid, Sachin, Ganguly who can't be denied as players of international standard playing for India, they naturally appeal to us more. Individual-oriented games like tennis, chess can never attain more sponsorship than popular team games, not just in India. It is the cricket team's skill which has made it so popular. Though not officially, cricket is India's national game. (And also we cant deny that its the only team game India is at par with International standard )I think it would be unfortunate if we say that cricket is killing other sports in India. How can we say that? Before 1980, hockey was the most popular sport in India. Football was also more popular than cricket at that time. But now it has fallen behind cricket. Who is responsible for this? In my opinion, the federations of respective sports are responsible.
The officials of other sports are unable to promote the game properly. On the other hand, the BCCI has done an excellent job. Even after the match-fixing-scandal, cricket has not lost its popularity. The BCCI should be given full credit for this. They have spread the game superbly even into the remote villages of India. That is why a child in a remote village knows the name of Sachin, but not Leander Peas.
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