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Another article
http://www.exchange4media.com/tv/colors%E2%80%99-world-television-premiere-of-bajirao-mastani-takes-slot-up-by-80_64421.html
This is the most relevant bit.
Among the Hindi GECs, Star Plus aired Bajrangi Bhaijaan on Sunday, which delivered viewership for the channel and hence the channel bounced back to the No.1 spot after being on the second spot in week 16. Colors' viewership increased on Saturday due to the World Television Premier of Bajirao Mastani' and it stood at No.2. Sony Pal saw growth on the back of episodes of CID and hence acquired the third spot, a spot higher than week 16.
This is solid proof that CID gets TRPs...They are using CID to boost Sony Pal.
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