Crystal was right. Spice PR (Headed by Shilpa Handa and Prabhat Choudhary) do Deepika's publicity. DP's management agency (Kwan) also do their part of publicity for her.
Spice PR + Kwan's 'dhindora' = PR overdrive
Its client list also includes individual actors, many of whom are also handled by talent management agencies such as Kwan and Bling. Deepika Padukone, for instance, is a client who signed up after Break Ke Baad in 2010.
Padukone, the reigning queen of the box office, was in the midst of a series of flops at the time, but in the eyes of her PR representatives (and the media that bought the line), she was the future No. 1.
"I realized when I first met her that we were sitting opposite an extremely brave girl," Choudhary said. "Looking at her, we needed to back the fundamentals even though she was in the middle of a bad patch." Word went out about a young achiever, born to a famous father (former badminton player Prakash Padukone) and the owner of an apartment at a young age, until success caught up with the manufactured image.
https://www.livemint.com/Consumer/dPBQFifgOBbNurJpv7LiwN/For-filmmakers-PRs-the-rising-star.html
Crystal was right. Spice PR (Headed by Shilpa Handa and Prabhat Choudhary) do Deepika's publicity. DP's management agency (Kwan) also do their part of publicity for her.
Spice PR + Kwan's 'dhindora' = PR overdrive
Its client list also includes individual actors, many of whom are also handled by talent management agencies such as Kwan and Bling. Deepika Padukone, for instance, is a client who signed up after Break Ke Baad in 2010.
Padukone, the reigning queen of the box office, was in the midst of a series of flops at the time, but in the eyes of her PR representatives (and the media that bought the line), she was the future No. 1.
"I realized when I first met her that we were sitting opposite an extremely brave girl," Choudhary said. "Looking at her, we needed to back the fundamentals even though she was in the middle of a bad patch." Word went out about a young achiever, born to a famous father (former badminton player Prakash Padukone) and the owner of an apartment at a young age, until success caught up with the manufactured image.
https://www.livemint.com/Consumer/dPBQFifgOBbNurJpv7LiwN/For-filmmakers-PRs-the-rising-star.html
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