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Deepika is leading the Ad space, according to TAM ratings

Iceflames IF-Dazzler

Joined: 01 April 2012
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Posted: 22 December 2014 at 12:01am | IP Logged

Deepika is leading the Ad space, according to TAM ratings

Deepika Padukone has a whole of 16 brands in her kitty.

Monday, December 22, 2014   |  Copyright:   |  Comments 0 Comments  |  77 Views

Deepika Padukone has emerged as one of the most visible face on Indian television.

According to Celebrity Endorsement data from TAM AdEX, the advertising monitoring unit of TAM, Deepika emerged as the top celebrity, garnering a 5.2 per cent share of the ad volume between January and September this year. Deepika has a whole of 16 brands in her kitty.

Brands are keen to sign on Deepika as the ambassador as they feel she has high impact and connect with her wide appeal.

Anirban Das Blah, CEO and MD of CAA-Kwan, said that Deepika Padukone is a talented actor and has emerged as a youth icon. "It's not just about the number of brands that she is endorsing, but also the fact that she is the top actress associated with the best of brands that are making significant marketing spends," he added.

Prabhat Choudhary, Head of a film marketing firm, said that Deepika Padukone not only is a talented actress, but is also an avid sports enthusiast, thus becoming a role model for young girls. 

Some of the brands that she endorses include Nescafe, Asian Paints, Tissot, Kellogg's, Axis Bank , Coca-Cola , HP and Parachute among others.

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Mani-RK IF-Sizzlerz

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Posted: 22 December 2014 at 12:02am | IP Logged
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cougarTown IF-Rockerz

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Posted: 22 December 2014 at 12:03am | IP Logged
She is the undisputed queen and the best looking from the current lot
New_nova IF-Rockerz

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Posted: 22 December 2014 at 12:45am | IP Logged
Deepika addukon

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