Fashion and Beauty
Fashion and Beauty

India-Forums

   

Discontinued beauty products: the bane of our lives

husanblacu Newbie
husanblacu
husanblacu

Joined: 15 December 2014
Posts: 1

Posted: 15 December 2014 at 8:24pm | IP Logged

It might sound dramatic to compare a beauty product to a family member, so we won't, but there are some beauty products that you come to rely on. Like a crutch. Or a bus route. So, when a beauty company decides to discontinue them, "you feel bereft", sympathises Guardian beauty columnist Sali Hughes. She should know, she's been abandoned by enough of them.

"The most pressing one I can think of is Astalift's Jelly Aquarysta. Brilliant brand owned by Japanese company Fuji, such a great product, I quacked on endlessly about it. I wrote about it and my readers got hooked on it, and then they did the obvious thing by discontinuing it in the UK."

The same thing happened with Neutrogena Body Emulsion, and about four years ago a cream eyeshadow by Tom Ford called Platinum. It's just the greatest eyeshadow, it came out limited edition for one season then vanished. Collectively, we - the readers and I - made a fuss and it came back, but again only as limited edition. Still, we won."

Cream Color for Eyes by Tom Ford

Discontinued products might be the bane of our small, aesthetic-focused lives, but for others they are a gold mine. Take Daneen Woolstrum, who set up Discontinued Beauty, which sells phased-out products and makes a killing selling cult items, anything limited edition or rare.

But why do they discontinue products which are clearly, tangibly, universally brilliant? Part of the problem, explains Sali, is that most of these brands are global. So, what works in the UK - be it trend or skin type - might not work in the US, and given the size of that customer base it often wins. Clinique Gentle Light is a case in point. "For some reason, it took off in the UK, so they brought it back but only here."

"Brands now use Google Analytics a lot. If enough people are searching for a certain product name, they may feel it's worth bringing it back to market." Ditto eBay, which has a huge impact. "Brands can monitor the price and what's being bid on the most. It's also a good way to find discontinued items if you set up an alert, although you have to be careful, as things do go off." Even Twitter helps: "Clinique, for example, are very receptive. They got rid of their Almost lipsticks. But everyone loved Black Honey, so they brought it back, just that one. I dare say they'll never discontinue it again. Well, here's hoping."Read more:http://www.queeniebridesmaid.co.uk/cheap-bridesmaid-dresses-uk



Edited by husanblacu - 15 December 2014 at 8:26pm

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Summer Faves: Affordable Lip Products

Author: Madiha.   Replies: 0   Views: 93

Madiha. 0 93 08 June 2014 at 1:04pm by Madiha.
Buy online herbal and health food products with free shipping in India

Author: healthshoppy   Replies: 0   Views: 129

healthshoppy 0 129 24 February 2014 at 1:54am by healthshoppy
Get 35% off on all Organic Skincare and Beauty Products

Author: nitintyagi44   Replies: 0   Views: 83

nitintyagi44 0 83 03 February 2014 at 2:46am by nitintyagi44
Update your beauty picks with naturally enriched beauty care products

Author: KashyapOjas   Replies: 0   Views: 198

KashyapOjas 0 198 27 September 2013 at 7:24am by KashyapOjas
bips beauty tips(must c her beauty regime

2

Author: pragatis_1234   Replies: 10   Views: 5348

pragatis_1234 10 5348 24 July 2008 at 8:13am by afreen_786

Forum Quick Jump

Forum Category / Channels
Forums

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index