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DeepikaPadukoneFC#62New Face of HP (Page 89)

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Posted: 11 March 2014 at 7:28am | IP Logged

Salman Khan and Deepika Padukone rule the Celebex Chart for January 2014


In today's world, measuring one's success and popularity has become one of the most important parameters for estimating their well doing in the industry. Bollywood is no different! It is with this idea that Times Celebex was launched in September 2012. It is a monthly rating index, based on various measurable parameters.

Some of the various determiners of the score are Box Office Returns and Recognition, Ability to stay in the news across print and TV, Visibility through Brand Endorsements on Print and TV, Promotions of their upcoming movie releases on Print and TV, Popularity among fans across mediums including the Internet and Social Media.

It is one of the most robust and factual ratings index for the stars of Bollywood as it is based on facts and data. The rankings for the month of January was recently tabulated and the topper of the list was none other than the Bhaijaan Salman Khan and the hot and sizzling Deepika Padukone. Salman scored a recorded braking score of 72 and rose to the first position of the list followed by Amitabh Bachchan, Shah Rukh Khan, Ranbir Kapoorand Aamir Khan.

The list for the leading ladies was also dominated by the woman who has dominated the award shows this year with 4 consecutive blockbusters, Deepika Padukone with a T score of 48. She was followed by Madhuri Dixit, Kareena Kapoor, Katrina Kaif and Priyanka Chopra.

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Posted: 11 March 2014 at 7:29am | IP Logged

Priyanka Chopra, Deepika Padukone and Kangana Ranaut will help you dress this Holi!

The festival of colours is just around the corner. And we're sure you're as excited as we are. But like each year, it's difficult to decide what to wear, hai na? So, here's some help, directly from Bollywood

Next week it's Holi, the Hindu festival of colours. In Bollywood, this colourful festival is mostly celebrated by wearing white outfits. Considering that you all are such Bollywood fanatics, we've got you some help from Priyanka Chopra, Deepika Padukone, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Alia Bhatt, Anushka Sharma and Kareena Kapoor Khan to dress up this Holi.

While some of you may prefer going desi on this occasion, others might like to go bold and quite a few would like something bold or casual. Well, whatever you preference, either Priyanka or Katrina, or one of the fashionistas well help you, as they've worn the plain white in sexy and stylish avatars.

Considering that there are high chances you may play Holi with water, shorts are a good option. Kangana Ranaut was spotted in light blue denim shorts and a white tee and boy, she looked hot. Of course, avoid the boots that she's wearing as they aren't meant for Holi. Quite a few of us like to keep ourselves covered so that the least amount of colour touches the skin while playing Holi, hai na? Well, we have Priyanka, Deepika and Sonakshi, who have worn white tops with denims and looked super sexy! While PC's denims were simple and she'd opted for a crop top, the other two wore simple white tees over tattered jeans. You could always do that with a pair of old jeans as most clothes worn during Holi are discarded...

But of course, denims can get really heavy if you play Holi with water. So it's certainly Katrina Kaif's look for you. The Dhoom:3 babe was spotted in blue tracks and a round-necked white t-shirt. This is certainly the most Holi-friendly outfit. We're sure you agree with us.

Holi is not a festival for western dresses. But if you are a dress person, you could wear a short dress like Alia's teamed with a pair of leggings. It would help you look stunning as always and yet be able to enjoy the festival without any worries of your dress flying a tad too high.

Of course, there will be some who would like to go desi. Anushka Sharma was seen in a lovely white Indian dress. But opt for something like this only if you want to stay away from colours. You could wear it for a Holi puja. While playing with colours, a plain white kurta over denims or leggings is a totally Holi-friendly outfit.

Though all these divas look gorgeous, do you know our pick this Holi? It's Kareena's outfit that won our hearts when she was spotted at the airport. Bebo was wearing a V-necked white t-shirt and a pair of printed pants. We love the look and it looks a very comfy outfit for Holi. While Kareena is our favourite for the festival of colours, who is your favourite, BollywoodLifers?

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Posted: 11 March 2014 at 7:33am | IP Logged
WATCH: The Hindi trailer of Rajinikanth, Deepika Padukone starrer 'Kochadaiiyaan'
Lots of action, a love story and heavy dialogue-baazi, the trailer of Rajinikanth and Deepika Padukone starrer 'Kochadaiiyaan' promises all of this.

The Hindi trailer of this Tamil film shows us a never seen before 3D motion capture computer animated period film directed by Rajinikanth's daughter Soundarya. The film will see South superstar Rajinikanth enacting and lending his voice to different lead roles as Kochadaiiyaan and Rana. The film also features Jackie Shroff amongst other actors from the South film industry.
Deepika Padukone plays the role of Vadhana, a princess in the film while Jackie Shroff will be seen as Raja Mahendra. The music of the film is given by A R Rahman and the film is written by K.S. Ravikumar.

'Kochadaiiyaan' is all set to hit cinema screens on April 9, 2014.
WATCH: The Hindi trailer of 'Kochadaiiyaan' here


Edited by GuruTheBest - 11 March 2014 at 7:32am

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Share with us which character of the reigning 'Queen of Bollywood' was most appealing to you and why? #IIFA pic.twitter.com/DlrT3webYm

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(VID) Behind the scenes- Deepika shoot for Harper's Bazaar http://www.youtube.com/watch?v=DPg1t_UTblY&sns=tw ...

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Posted: 12 March 2014 at 6:17am | IP Logged

Stunning Deepika Padukone for Harper's Bazaar India. pic.twitter.com/vevodrtTBD

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Deepika: Leading lady in brand fees

Even after increasing her fees, the daughter of badminton star Prakash Padukone poses a challenge to Kareena Kapoor and Katrina Kaif

Viveat Susan Pinto  |  Mumbai  
March 11, 2014 Last Updated at 21:40 IST
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The fight for the top slot among female brand endorsers is getting stiff. Once a square battle between A-listers Kareena Kapoor and Katrina KaifDeepika Padukone has become a strong third peg this year. The daughter of former badminton player Prakash Padukone is on a brand-signing spree after a string of hits last year.

Padukone will be the new face of Kellogg's Special K, the breakfast cereal positioned as a healthy alternative for women looking to lose weight, announced last week. She has already taken up the endorsement of Coke, appearing in ads featuring Farhan Akhtar on television these days. Padukone is also rumoured to be talking to Pantene, P&G's flagship shampoo brand, following erstwhile endorser, Kaif's switchover to L"real. Padukone has also snagged HP and Lux in the last few months, adding to a list that includes Nestle's Nescafe, Neutrogena, Sony Cybershots, Garnier (face products) and Tissot.

Harpreet Singh Tibb, marketing director, Kellogg India, says, "There was no doubt in our mind about bringing Deepika on board. She has always taken it upon herself to maintain healthy habits. She represents the brand's values impeccably."

Bunty Sajdeh, chief executive officer, Corner Stone Sport & Entertainment, a celebrity and sports management firm, says, "Deepika is a challenger to the Katrina-Kareena duo. She is young, fresh and appealing to the youth that most brands are targeting. She is also in the news for the right reasons - her dress-sense, acting skills, the awards she's been winning. These add to her equity."

Padukone has already raised her endorsement fees last year, following her string of successes such as Jawaani Deewani, Chennai Express and Ram-Leela. She now commands around Rs 5-6 crore per brand, which is a two-fold jump over last year. She is likely to increase her endorsement fees again if upcoming releases click with the audience.

Padukone has the Rajnikanth-starrer Kochadaiyyan up for release next month, followed by Finding Fanny Fernandes with Naseeruddin Shah and Dimple Kapadia in July and Happy New Year with Shahrukh Khan in October.

Next year will see Padukone star in movies such as Window Seat with Ranbir Kapoor and Piku with Amitabh Bachchan. Hence, she is unlikely to go out of the consideration set of advertisers and consumers alike.

Padukone is also expected to stitch up deals in categories she is not represented, such as consumer durables, four-wheelers and jewellery. Persons in the know say that the Bollywood actor could end up filling these gaps this year.

Kapoor has been hitting back with key endorsements. In the last six months alone, the grand-daughter of Raj Kapoor has bagged four assignments - Colgate Active Salt Healthy White toothpaste, Tetley Green Tea (Tata), Magnum Ice-cream (Hindustan Unilever) and Naturals Beauty Salon (promoted by CK Kumaravel, brother of CavinCare-promoter CK Ranganathan).

She is expected to get more assignments, given that she has three big-budget movies lined up for the second-half of 2014, including Gabbar with Akshaye Kumar, Singham 2 with Ajay Devgn and Badtameez Dil with Imran Hashmi. In 2015, Kapoor will star in two major projects - Rohit Shetty's Golmaal 4 and Dev Benegal's Bombay Samurai, which also features Farhan Akhtar. "Kareena has matured and that is reflecting in her choice of films and products she is endorsing," Firoz Engineer, head, Balaji Spark, the talent managment arm of Balaji Motion Pictures, says. Kapoor already lends her name to HUL's Head & Shoulders with husband Saif Ali Khan and Lakme Absolute, iBall Andi, Malabar Gold & Diamonds and Limca among others.

Kaif, on the other hand, has become the fourth Indian face of L"real after Aishwarya Rai Bachchan, Sonam Kapoor and Frieda Pinto. Kaif endorses the most number of products including Sony Xperia, Panasonic, Berger Paints, Nakshatra, Lux, Veet, Titan Raaga, Slice, Choc-On, Johnson Tiles, Yardley and Flite slippers among others.

She is marginally behind Padukone in terms of endorsement fees, demanding no less than Rs 4.5 crore per brand. "Katrina manages to exude charm, which makes her very endearing. People like seeing her, which clicks with the products she associates with," says Engineer.

Kapoor, in contrast, is playing up her economy card, charging Rs 2.5-3 crore per brand, according to celebrity managers privy to deals struck on behalf of actors. "This strategy will ensure that she is accessible to companies, who would like to use her star-power for their products," says a celebrity manager on condition of anonymity.

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Posted: 12 March 2014 at 6:19am | IP Logged
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Deepika stands by her bodyguard

DC | Mehul S Thakkar | March 12, 2014, 10.03 am IST

Stardom can make an individual ignore the people around them but that's not the case for Deepika Padukone. The actress has a personal bodyguard who guards her at every public outing and ensures her safety. She had a bodyguard during the entire schedule of 'Chennai Express' and very recently he stopped coming to work. The guards of the stars generally keep on changing every couple of months. As for Deepika, she is covered by Ronit Roy's security agency and after inquiry she was told that the bodyguard met with an accident and has fractured his leg.

Deepika understood the entire matter and told Ronit Roy that she would like to help the guard in every possible way. Though a new guard did replace the old one, she made sure her earlier guard got the best treatment and was back on his feet with proper medical help.

A friend of Deepika revealed, " She doesn't like to talk about all these things. She feels that every one should take care of the ones who take care of you. When this incident happened, she inquired about his well being and also gave monetary support."

Thanks to Deepika's timely help, the guard was able to get back on his feet.

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