Qubool Hai story has its roots back in 90's, when Dishad was young lady,married a person named, Rashid Amed Khan, the pair loved each other from the bottom of their heart. They had a son named Asad Ahmed Khan and a next child was expected (daughter, Najma Ahmed Khan) when the circumstances led them to divorce. Before divorce, Rashid somehow got engaged in with Shireen, with whom he had a son Ayaan Ahmed Khan, to which Asad taught to stand up and walk, after the divorce of Dilshad and Rashid, Ayaan was departed from Asad but both of them met secretly with each other even after 17 years, they were heartily bonded with each other in spite being step brother. Zoya's relation to the backstory is that Gaffur and Raazia murdered Zoya's birth mom 17 years ago and made Rashid believe he was the murderer when they asked him to burn a factory down. Unknownst to Rashid there was a woman inside of it who was already murdered. Raazia Siddiqui murdered Zoya's mom because she and her husband Gaffur had an illegitimate affair. Raazia then sent baby Zoya to an orphange. Thats where Zeenat and Anwar took Zoya in and shifted to New York. 17 years later, Zoya finds out her father is alive, and comes in search of him to India.
Qubool Hai is a story of young, modern Muslim girl Zoya Farooqui, an American citizen who comes to Bhopal, India in search of her father with her adoptive sister Zeenat and brother-in-law Anwar. Initially, Zeenat wanted Zoya to get married to a groom of her choice, on occasion of her wedding Zoya says "Mujhe Qubool nahi hai" and runs away from there. The three main lead Asad, Zoya, and Ayaan had a co-incidence meeting at Darga, where both the step brother Ayaan and Asad liked Zoya. Before leaving for America, Zoya was left with Dilshad at her home by her Brother-in-law, and thereafter story of Asad and Zoya starts.
We see Asad and Zoya falling in love with each other in spite of being different mentality, but there love is in danger as Tanveer, Asad's childhood friend wants to marry Asad. Tanveer tries to separate Asad and Zoya by sending her back to US,but does not succeed as Asad goes on time and stops Zoya from leaving by putting ring on her finger. In one of their relatives reception, there is a face-off between Shireen and Dilshad in which Shireen accuses Dilshad of being jealous of her(Shireen)children and this ultimately leads to Dilshad declaring that her son's marriage will be in 10 days.She then chooses Zoya as her would be daughter-in-law.
On the other hand Badi bi has taken up a challenge of throwing Razia out from the house within ten days using Humeira as her ultimate weapon. The wedding preparations of Asad and Zoya starts with some of the rituals like Jashan-e-saugaat and Jashan-e-bahar.
Zoya finally comes to know about Tanveer's evil intentions and challenge Tanveer that she will reveal her real face to Asad. Asad's Nikaah is broken as Tanveer manipulates the situations and makes it look like she and Asad slept together on the day of Asad and Zoya's wedding. Heart broken Zoya leaves from the Khan Mansion, and start serving orphans in Orphanage. Tanveer plans her last plan to get ride of Zoya forever, and atempt to kill Zoya by trapping her behind walls. But she fails as Asad reaches there at time and saves Zoya! Next day Zoya leaves from the Orphanage to Ajmer while Najma suggests Asad to go to Ajmer Dargah where his prayers will be answered. Both Asad and Zoya meet in Ajmer with Tanveer keeping an eye on them.
Asad confesses his love and feels guilty for hurting Zoya but Zoya refuses saying its too late. But soon Zoya comes to know about the real truth behind the hoax created by Tanveer on that night , and giving drug to Asad. She challenge Tanveer to win over Asad again and reveal her truth. Angry Tanveer pushes off Zoya from a high cliff but Zoya is saved yet again. Tanveer with Asad goes back to Bhopal, and soon Zoya arrives too. Tanveer is left shocked when Asad and Zoya Nikaah is to happen again! But again Tanveer sees this and intervenes by telling Asad that she is pregnant with his child. Asad, not knowing that the child is not his, stops the wedding and later announces that he shall marry Tanveer. This at first confuses Zoya and Dilshad, but then they find out about Tanveer's pregnancy and Zoya is once again heartbroken.
Tanveer plays her tricks once again, and reveals to Zoya that her father is actually still alive and that she will tell Zoya who he is, but only if Zoya lets Tanveer succeed in marrying Asad.
Although sad, Zoya tells Asad that he made the right decision and to make things easier, she states she will leave for New York in a little while.
When Razia finds out that Tanveer betrayed her by revealing the truth to Zoya, she sends a detailed report of Tanveer's pregnancy to Asad's house in anger. Zoya receives the reports and learns that the child is not Asad's, but decides to keep quiet so that Tanveer would reveal her father's location. After discovering that Zoya knows the truth about her pregnancy, Tanveer decides to end Zoya's life and tries to burn her while she's praying. Her attempt fails because Asad arrives, along with Najma and Dilshad, and they are shocked to see that Tanveer is evil. They kick her out of the house, and peace is restored once again. Dilshad announces that Asad and Zoya's marriage will take place right after Eid, and Asad promises Zoya that he will spoil her by fulfilling all of her wishes.