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In my perspective, it has never really been about western or eastern. It is simply a matter of ignorance and pop culture. Have them perform classic Viennese Waltz or Russian Ballet, the audiences will snooze and drone just as easily. Even in the case of pop music, there is the claim that "western" music is overrated and obsessed over. In reality, it is just pop music. No one is raving about more traditional forms of western music like symphony orchestra, opera or gospel as the hip and happening thing. There is a tendency to gravitate towards forms that are being popularized in modern culture as being hip, cool and innovative.
These dance shows on television are a commercial enterprise. Everything is bread and circuses to get audiences glued and enthralled. No one gives a damn about the actual culture, art and history of the dance forms. Even the lesser known western folk forms like Polka or River dance or Line dancing are forgotten. We have people tripping over hip hop and jazz - acting cool with bling because that's what pop artists do, but no one knows the cultural relevance of these art forms or the history behind them. Rumba, Paso Doble, Samba , Salsa are promoted as sexual, exciting, enthralling etc, but it ignore how these dance forms are viewed in Latin culture.
Sad but true, Indian dance forms are not promoted at all in these shows. But I don't think western dance forms are promoted either. Yes, they are packaged and commercialized. But I feel that the actual "art of dance" is being demeaned and demoted. Even some Indian folk forms like Bhangra or Dandia that do get popular lose their "meaning" and just become "commercial endeavors".
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