Chennai Express (VII) - Reviews/BO Updates! - Page 38

Balki planning a film with SRK?

@iamsrk Congrats on the smashing success of Chennai Express! Hoping to catch the blockbuster soon!!

Chennai Express has maintained its earning spree at the box office and despite its lavish budget, the film has managed for itself hefty profits. Approximately made on a budget of 75 crores, the film has earned off a profit of 117. 25 crores at the domestic box office so far. The film's profit rate so far rests at 156%.

In almost 2 weeks of its run at the theatres, the film has smashed the pre-set records of box office. It has already surpassed other major releases of the year namely Shootout At Wadala, Bhaag Milkha Bhaag, Kai Po Che! and Chashme Baddoor and is currently at Number 7 position on Koimoi's List of 2013's Movies with Best ROI.

Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI

(all-India net collections) (in Rs. crores)

Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film's return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!

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*Costs are based on Assumptions and Estimates