Posted: 18 August 2013 at 1:35am | IP Logged
Originally posted by Kareenafanatic
Originally posted by MrsMalhotra
^^^Dont underestimate the power of a superstar.
SRK's other films are even bigger hits than CE if you see the impact but those were more than 5 years ago and since then business has changed.
SRK wasnt doing massy enough films since OSO hence his films were not doing as well as other stars who were doing massy subjects. This time he did a massy film coupled with a holiday release and it worked for him.
Nobody doubts that SRK is a super, duper star, but let's not go THAT far. I don't like the selective judgment people use when it comes to SRK.
Since SRK's last Blockbuster (before CE), SRK has done MNIK, Ra One, Don 2, JTHJ, and now CE. Yes, it's wrong to expect MNIK to do business on the scale of CE, but I do remember fans expecting MNIK to go the LRMB and RDB way, which it didn't. But it did do well at the BO, and it would be wrong to expect anything more.
Ra One was the biggest Bollywood movie up until that point and the most expensive. It was full-throttle commercial feature movie and if such a movie cannot perform at a BO, one may just quit. Just because it's not a masala movie in the sense of CE--doesn't suggest that it is the epitome of commercial cinema. Ek Tha Tiger had a different concept, had nothing masala in it, and was a different type of commercial movie, but it managed to smash all BO records, except the lifetime of 3I. It also holds the record for the highest distributor share in history, so again--let's not just assume that SRK's movies weren't doing well because they weren't masala movies. Ra One is as commercial a movie can get.
Same for Don 2--but this had even more to it as it was the sequel to the successful Don.
For JTHJ, well, what is SRK's forte? Isn't it romantic movies? SRK's biggest Hits aren't masala movies, but romantic dramas and comedies.
Ra One and Don 2 are commercial, massy movies, while romance (JTHJ) is SRK's strongest genre. Only MNIK justifies your claim.
It's fine. SRK did a masala movie like OSO and it worked. It does say that the "masala" genre is the *in* thing, but movies such as Ra One, Don2, Ek Tha Tiger, Dhoom series, Krrish series, etc, whilst not masala movies, but such movies are commercial movies and you can't hide behind such claims when an actor has been doing commercial movies.
OK lets take it one by one. These are the reasons IMO why SRK's movies underperformed according to his detractors...ok trade and fans too.
MNIK-Non-commercial to the core when people were bored of the foreign settings and masala was making a comeback due to Wanted and Ghajini.
Don2-Similar reasons as MNIK...too alien a story with a foreign setting. If 90s and the early 2000s viewers like foreign settings by late 2000s viewers were tired of them. Esp of faraway lands like Europe, USA whose society and culture is very different from Indian one. I for one couldnt connect to the movie.
JTHJ-Romance isnt suited for SRK any more. We need to accept he is almost 50. He cant do what he did 20 years ago. Plus the clash with another big film also didnt help along with the negativity and many disliked SRK-Kat pairing.
If you notice romantic movies with younger stars are still working. Romances need to connect to the youth and there is a certain age for that.
Ra1-This one is possibly SRK's biggest failure in recent times. He promoted it like anything, it had successful music, solo Diwali release but it bombed as he forgot to put the most important indgredient needed for a movie-the script. But I stand by the fact that it wasnt a typical masala movie. Superheroes in suits rarely work in India. Only successful example is Krish series. For India masala means action with a dose of romance and comedy.
The examples from other stars you have given...every movie released under different circumstances and at different times with either the content, the current trend, release dates, publicity favoring those movies. But I challenge any other star to make the same movies which SRK did and make them work better than SRK did commercially under the same circumstances. The biggest example of scripts, circumstances mattering beyond star power are the recent examples of Himmatwala, Joker, K786, Talaash underperforming.