~** HAIDER [U/A] - Updates Thread - D-DAY!!! YAY!! **~ - Page 59

It is no surprise that UTV Motion Pictures continues to surprise us with the way they market and distribute their movies. They did it last year with Chennai Express, The Lunchbox, Ship Of Theseus and Yeh Jawani Hai Deewani. If they went in with a strategy of going wide with CE, they had a controlled release with SOT and The Lunchbox. With this week's release Kick, the studio ensured the perfect release strategy that will fetch good returns. And the result is obvious as Kick kicked off with a flying start and is expected to create new records at the ticket counter.

This year, the corporate studio has strategically planned and executed their releases, whether Highway, 2 States, Filmistaan or Heropanti. It will be interesting to see what they have in store for Raja Natwarlal, Khoobsurat, Haider and P.K.

The Digital Intermediate of UTV Motion Pictures and Vishal Bhardwaj Pictures' Haider is in progress at Prasad Labs. Produced by Siddharth Roy Kapur and Vishal Bhardwaj, and directed by the latter, the film toplines Shahid Kapoor, Shraddha Kapoor, Tabu, Kay Kay Menon and Irrfan.