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TOI: TRPs gone, TVT is the new trend

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KhotaSikaShreya

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KhotaSikaShreya

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Joined: 30 November 2010

Posts: 128431

Posted: 10 August 2013 at 3:56pm | IP Logged
TRPs gone, TVT is the new trend

TV show ratings have now started coming in thousands instead of percentages. Earlier, ratings for shows ranged from 0.4 to 4.5, now they range from 750 to 7,000 and more basically indicating viewership in actual numbers. This decision was recently taken by broadcasters, advertisers and TAM, the agency that collates weekly ratings to resolve the ongoing crisis about telly ratings. 

And another big change has been made too. The word TRP (Television Rating Point) has now been reworded as TVT (Television Viewership In Thousands). And GRP (Gross Rating Point) is now GVT (Gross Viewership In Thousands).

SAB TV beats Sony

Star Plus is the number one general entertainment channel in terms of GVT (Gross Viewership In Thousands), followed by Colors and Zee. Sony, which held the fourth position, has slipped to number five. SAB, which is part of the same group, has taken that place. See box (right) for GVT of general entertainment channels.


http://timesofindia.indiatimes.com/entertainment/tv/TRPs-gone-TVT-is-the-new-trend/articleshow/21744153.cms

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