Joined: 23 January 2005
Joined: 07 March 2006
Joined: 07 March 2006
Joined: 13 July 2005
Divyanka Tripathi with Sharad Malhotra in Banoo Main Teri Dulhann
The naughtiest girl in telly-land
Vidya of Banoo Main Teri Dulhann is forgetful, absent-minded and clumsy in real life and often finds herself in trouble
Sapana Patil Poojary
Divyanka Tripathi comes across as a typical girl-next-door. The actress who plays Vidya in Banoo Main Teri Dulhann is very different from her on-screen character.
In real life, Divyanka is forgetful, clumsy and a real slowpoke! And she makes no bones about admitting it. "I am always late for my engagements. No matter what time of the day I have an appointment," she says. "No amount of planning ever helps me reach on time. Either I am stuck in a traffic jam or something else comes up at the last moment. I feel like a winner when on rare occasions, I reach on time." And that's not all. For Divyanka is also extremely forgetful. The actress can't even remember her past goof-ups. "The good thing about my forgetful nature is that I don't remember my past fights and speak to the people I have fought with, happily. But the sad part is, I cannot remember the memorable incidents of my life. I also keep misplacing things. I have lost two mobile phones in a month. I had given my last phone for safe-keeping to someone on the sets and I couldn't remember who it was. I never saw my phone again," she says.
Often, her forgetful nature has landed Divyanka in trouble. "Some years ago, I was at Juhu beach with my friends. I left my purse on the shore and ventured into the sea to enjoy the waves. When I returned to the shore, I felt something amiss. When I realised, I had lost my purse, it was too late. And my purse had my return ticket to my hometown Bhopal," she says. Apparently, Divyanka is so absent-minded that she even forgot to bring her personal belongings when she moved to Mumbai. "My mom still keeps sending me my things," she laments. And her clumsy acts are hilarious. "Once, when I was at a rifle shooting contest, I realised that instead of keeping my right eye open, I had shut it," she says.
Joined: 25 July 2006
Joined: 26 April 2006
Joined: 26 April 2006
Kolkota youth is happy with debut
The new chap on the small screen, Sharad Malhotra, who plays the male lead in Banoo Mein Teri Dulhann, is all praise for his mentor Zee TV for his foray into the tinselville. Hailing from the land of bhadralok, Kolkata, the actor found an apt launch pad via the channel's coveted talent hunt show Zee Cine Star Ki Khoj.
"I was selected out of 40 participants from all over India, but more than my abilities I attribute my success to Tarun Mehra, the marketing head of Zee TV, who zeroed in on me despite having a whole range of talented actors ready to play the character of Sagar in Dulhann," he says, further adding that he also plays the lead in the forthcoming untitled flick produced by Zee Telefilms.
Beside Zee, his reverence is reserved for Nidhi Arora and Samrat Mukherjee, theatre veterans from Kolkata who initiated him into acting. "It was a dream come true for me when I got the chance to step into the shoes of my idol Shah Rukh Khan. This happened when I got an opportunity to play Devdas on stage. I was so involved with the character that even during my spare time, I used to stand before the mirror and imagine myself like Shah Rukh. I owe my success to both Nidhiji and Samratda," he reminisces and aspires to make a name for himself in Bollywood. Here's wishing him luck.
Joined: 26 April 2006
|By A.L. Chougule|
After capturing eyeballs in the Hindi heartland with Saath Phere, Kasamh Se and, to a certain extent, Jab Love Hua Zee's new show Banoo Main Tei Dulhan deals with the life of an illiterate girl from Benaras who has a fairytale wedding. As the story moves to Delhi after marriage Vidya realises that her dream of a happy and loving married life is shattered, thanks to her in-laws and husband who ill treat her because she is unlettered.
On the other hand, Star Plus's forthcoming show Karam Apna Apna is the story of Gauri who hails from a small hamlet of West Bengal. She is a simple and semi-educated girl without any ambition who puts the interest of her family before herself and dedicates her life to make her father and her sister happy. Her dream of marrying her fianc Shashank gets shattered when she is compelled to work as a servant in a rich household because of an old unpaid loan that her father owes to the owner of the haveli.
A year or two earlier, these subjects would not have even been given a thought, leave alone giving them prime time space. But market reality has changed considerably in the last three years and channels can ignore it at their own peril. The high level of competition and consumption saturation in metros and big cities has forced business houses, especially fast moving consumer goods manufacturers (they also happen to be the big advertisers on TV), to target consumers in smaller cities, towns and semi-urban areas where household incomes have shown impressive growth.
As television business in India is largely driven by ad revenue and less on subscription income, general entertainment pay channels have no option but to act in tandem with the changing economic reality.
"The essence of our programming is determined by the elements and values of the heartland because in any case the upper middle class families don't watch these shows. The audience for serials primarily comes from C and D classes (middle, lower middle and labour classes) though majority of consumers for FMCG and durable goods come from B (upper middle class) and C classes. The D class watches TV because it aspires for economic mobility."
Shailja Kejriwal, senior creative director, Star India says the B class also watches general entertainment channel but she admits that the real eyeballs comes from C and D classes. However, in keeping with the changing market reality Shailja says Star Plus is also focusing on small cities and towns. "Having captured the lead position in metros we are increasing the weightage for viewers of smaller places in our programming.
While the primary viewer of a mass channel is always the housewife, the spread of programming mix must keep pace with economic reality. One can't ignore the urban market but one also can't ignore the emerging middle and small town markets as well," she elaborates. Nina Jaipuria, Sony's vice-president, marketing and communications, denies that Sony caters to only upmarket audience. "Our programming revolves around middle class families and values and our target audience has always been the aspirational viewer who identifies with heartland value system," she clarifies.
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