I think it's even simpler.
I think HIT music sorta guarantees a good opening. Regardless of who's in the film. That's enough of a boost that if a film had a decent enough storyline, it'll be successful.
Films like OMG, Kahaani normally get weak openings but then grow due to word of mouth. And since their budgets are normally controlled, they are able to profit and be successful.
Edited by desigal90 - 10 years ago