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How much does music affect boxoffice?

desigal90 IF-Stunnerz
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Posted: 27 June 2013 at 12:09am | IP Logged
I couldnt help but notice that some of the recent successes had a strong correlation with a successful soundtrack.

YJHD, Ashiqui 2, Student of the Year. 

How much do you think does the music of a film affect its boxoffice prospects?

Would Ashiqui 2, YJDH, SOTY be as successful just based on their theatrical trailers if they didnt have the music they did?

Discuss.


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Posted: 27 June 2013 at 12:16am | IP Logged
If music of the movie is hit, 30 crore is ensured. 

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desigal90 IF-Stunnerz
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Posted: 27 June 2013 at 12:18am | IP Logged
Now that I think about it, any hugely successful film without hit music?

Only film that comes to mind is Barfi...or Talaash.
As in, Barfi didnt have chartbusters as such.



Edited by desigal90 - 27 June 2013 at 12:19am

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Posted: 27 June 2013 at 12:25am | IP Logged
  ^  Race 2, Special 26, OMG.
desigal90 IF-Stunnerz
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Posted: 27 June 2013 at 12:31am | IP Logged
Race 2 was a sequel though. Those always get a boost thanks to the popularity of the original.

OMG, Special Chabbis...how much did they make? I use the term successful rather loosely here. Straight up how much business they did .

Edited by desigal90 - 27 June 2013 at 12:31am

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Posted: 27 June 2013 at 12:33am | IP Logged
When you have a really strong script backed by brilliant performances like say Kahani or Paan Singh Tomar or OMG, music kinda becomes inconsequential..But when the script is run of the mill and there is nothing spectacular about the story or direction, good music plays a huge role in boosting its prospects. All three movies you mentioned had cliched run of the mill stuff but were backed by brilliant music and/ or good chemistry between the leads.

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Posted: 27 June 2013 at 12:34am | IP Logged


Himesh reshamiya's hit music did wonder to many silly  films.


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Posted: 27 June 2013 at 12:35am | IP Logged

LOL

I don't know how much did OMG & Special 26 make...  We have to ask our resident BO experts for that.

BTW, Aiyyaa's music was hit but the movie tanked.

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