Bade Acche Laggte Hai


Bade Acche Laggte Hai
Bade Acche Laggte Hai

TOI: Raining romance for B-town hotties-Ram

Armu4eva Coolbie

** Super Coolbie **
Joined: 26 November 2009
Posts: 86550

Posted: 25 June 2013 at 12:51pm | IP Logged
B-Town hotties are taking the heat-o-meter a couple of notches higher - not only with theirBollywood outings, but also in their sizzling ad appearances.

Currently, top brands are capitalising on the screen appeal of teen heartthrobs Imran Khan —Anushka Sharma (as they fight for the last sip of cold coffee), Parineeti Chopra — Varun Dhawan(who promise to keep in touch via a new messaging device), Amit Sadh-Aditi Rao Hydari (in a bejewelled moment), Sidharth Malhotra —Yami Gautam (slurping ice-cream) along with some unusual pairings, like Salman Khan and TV star Aamna Shariff(as they bond over shared household chores), Ram Kapoor and Vidya Malvade (in a hair colour ad) and Dia Mirza and Indraneil Sengupta in eyegrabbing TVCs to cater to urban Indian consumers.

The industry feels, the ads are just an extension of the screen images of the stars which help drive the storyboard. The BO success of romantic films like Aashiqui 2 and Yeh Jawaani Hai Deewani seems to have set the stage for more mush in ads. Brand consultant Anand Halve says, "If top brands set the trend of using romance as a key category to sell their products, then others tend to follow suit."

Screen image of actors also helps brands pick the chosen ones, feel many. "Relationships are already established on screen — both in movies and serials," says Sanjay Chakraborty, AVP — brand services of an ad agency, and adds, "That people are aware of the chemistry on screen helps brands to make the story in an ad relatable. The story in the ads, however has to strike a chord with the consumer."

Ad film director and filmmaker Ashish Kakkad sounds a note of caution, "If the ad focuses too much on the chemistry of the stars then they might overshadow the product."

Love's ruling the TVCs because it is a tried and tested formula, feel some. "Mother's love for her children and romance will be a favourite subject in ads. When all else fails, you can go back to these formulae to grab attention," says Halve.

The following 7 member(s) liked the above post:


aiyathasan Goldie

Joined: 25 November 2012
Posts: 2418

Posted: 25 June 2013 at 1:31pm | IP Logged
niralii Groupbie

Joined: 05 May 2013
Posts: 52

Posted: 25 June 2013 at 3:57pm | IP Logged
tfsa...Big smile
jineejiggs IF-Sizzlerz

Joined: 28 January 2010
Posts: 12466

Posted: 25 June 2013 at 10:07pm | IP Logged
TFS...guys do comment here as Ram Kapoor's name is tagged
leena04 IF-Sizzlerz

Joined: 05 November 2009
Posts: 15275

Posted: 30 June 2013 at 7:45pm | IP Logged

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Filmi town article RaYa reconciliation still far


Author: ...RamonaG....   Replies: 11   Views: 2510

...RamonaG.... 11 2510 19 January 2013 at 2:18pm by leena04
filmi town :Ayesha undergoes change of heart


Author: ...RamonaG....   Replies: 11   Views: 2653

...RamonaG.... 11 2653 01 October 2012 at 7:20am by leena04
filmi town : RaYa to meet


Author: ...RamonaG....   Replies: 13   Views: 2240

...RamonaG.... 13 2240 10 September 2012 at 11:47pm by leena04
Hotties galore on TV-Chahat

Author: Armu4eva   Replies: 4   Views: 6518

Armu4eva 4 6518 17 October 2011 at 3:44am by paulomi_taAnu
TOI: TV hotties making a comeback

Author: Armu4eva   Replies: 3   Views: 913

Armu4eva 3 913 28 June 2011 at 1:46pm by macarons

Forum Quick Jump

Forum Category / Channels

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index