Punar Vivah

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Punar Vivah
Punar Vivah

OMG pvians feel proud and look at this

pvanatic Senior Member
pvanatic
pvanatic

Joined: 23 June 2012
Posts: 959

Posted: 22 June 2013 at 5:12am | IP Logged

ZEE TV wins 'Best Social Marketer' Award at the Pitch Brands 50 - Awards for Excellence in Marketing

3 hours ago | TellychakkarTeam

With more than 120 Indian brands battling amongst themselves to win the Pitch Brands 50 – Awards for Excellence in Marketing recently held in Gurgaon, Zee TV, walked away with the Best Social Marketer award. Zee TV was also shortlisted in the 'Resurgent Brands', 'Buzzy Brands' and 'Bang for the Buck' categories. Shortlisted brands in the Social Marketers category included Satyamev Jayate, Parry India Agriline, Tata Tea, Godrej Saloni, Stayfree, Nihar Naturals, GSKCH Horlicks, P&G, NICT Indore, Saffola Oil and Zee TV.

When Zee TV launched 'Punar Vivah', the channel unleashed a blitzkrieg of unique, multi-lingual print ads across all major publications in the country. With a view to gauge the pulse of the audience and see where they stand on the subject of the show 'remarriage', the advertisments for the show urged readers to reply with a missed call to the numbers indicated. The question being asked to millions of Indians was - "Can two shattered lives be rebuilt on hope? Do widows and divorcees deserve a chance to remarry?" Viewers could share their 'Yes' or 'No' by merely giving a missed call to two separate telephone numbers and register their opinions. The initiative met with an overwhelming response with lakhs of viewers participating and voicing their opinions.

Taking the cause of broadening mindsets on the issue of remarriage one step forward, Zee TV took the country by storm conducting panel discussions with eminent achievers and experts from various walks of life. These panel discussions held across all major cities including Mumbai, Delhi, Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur, Chandigarh and Ludhiana served as a nationwide campaign aimed at driving people to think in an evolved manner about the subject of remarriage and eliminate the stigma that surrounds widows or divorcees seeking to rediscover marital bliss a second time.

The discussion threw up some interesting questions on the subject of remarriage - What could possibly be wrong or objectionable about two people getting remarried and attempting to find happiness in life after a failed first marriage? Are divorcees or widows not entitled to start over afresh? 'Debate Punar Vivah' also questioned the double standards Indians display towards the issue of remarriage: While men can easily remarry, women who wish to remarry are frowned upon by the conservative sections of Indian society. Why the gender bias? The debate then probed into the success of remarriages - Can a person after having loved his or her partner deeply in the course of their first marriage get oneself to move on and love a second life partner? On the other hand, if a person has been left emotionally bruised by an abusive spouse in their first marriage, does he or she ever manage to wipe the slate clean and give their second partner a fair chance? Or does the baggage from the first marriage often kill the prospects of happiness in the second marriage?

Zee TV also partnered with Mobilox Solutions in conceptualizing a mobile solution that would provide a platform for all viewers to receive live counselling and professional help on issues connected with remarriage right from their mobile phones.

"Going beyond the mere goal of 'profit-making', organizations that have an objective vision with a social cause in place, are the ones that are the real growth drivers for the economy" says Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm about 'Social Marketers'. He adds, "When organizations have a clear strategy in mind that reaches to the grass root level in terms of business and social good, then we have a winning organization in shape."

The Awards are an editorial acknowledgement of the great work done by brands in the last 12 to 18 months in 10 categories – Resurgent Brands, Globetrotters, Social Marketers, Rechargers, Marketing Innovators, Impactful Launches, Ageless Brands, Bottom of Pyramid, Bang for the Buck, and Buzzy Brands. The brand entries have gone through an exhaustive shortlisting process and have been vetted by Pitch's esteemed jury panel, chaired by Ramesh Jude Thomas, President, EQUiTOR Consulting. Other jury members include marketing professionals and professors such as Rahul Sen, International Brand Advisor; Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm; Subroto Chattopadhyay, Chairman, Peninsula Foundation; Sunil Gupta, Marketing Partner, South Asia, Results International Group; and Ashok Pratap Arora, Marketing Professor, MDI.





feel proud pvians another feather in the cap for our aarya and pv1Smile

wonder how the channel is feeling now?Angry

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Euphoria. IF-Sizzlerz
Euphoria.
Euphoria.

Joined: 23 September 2009
Posts: 14802

Posted: 22 June 2013 at 5:24am | IP Logged
Zee TV should feel ashamed of itself now. Punar Vivah is a sensitive issue, which was dealt with extremely well by the makers in the first season. We could connect with the show because of the way in which it was packaged and presented to the viewers. Now, it seems like the makers (or channel more like it) is making a mockery of this issue. I just wish they didn't keep the Punar Vivah tag because I feel absolutely disgusted when I watch the new show. 

So glad that the Punar Vivah that our Gurmeet-Kratika was associated with is the reason why Zee has been awarded with this award. 

Thank you for sharing! <3 

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sad_vivace Senior Member
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Posts: 575

Posted: 22 June 2013 at 5:26am | IP Logged
Very sad that the same channel who saw the huge potential in the idea abruptly decided to end what was half-ripe story... 

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ponmathiyaguFireLordPhoenixGuruvishva

palbhar IF-Rockerz
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Posted: 22 June 2013 at 5:27am | IP Logged
So proud of our PV for bringing such glory to the channel... but sad that the channel didn't give them the due respect but swept them away!!!!!!!!

GC and KS and the whole cast should feel good about their part in this success... Unfortunately PV 2 has no contribution to this success!!!!!!

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drmhp IF-Sizzlerz
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Posts: 11529

Posted: 22 June 2013 at 5:33am | IP Logged
TFS  dear Smile




Originally posted by Euphoria.

Zee TV should feel ashamed of itself now. Punar Vivah is a sensitive issue, which was dealt with extremely well by the makers in the first season. We could connect with the show because of the way in which it was packaged and presented to the viewers. Now, it seems like the makers (or channel more like it) is making a mockery of this issue. I just wish they didn't keep the Punar Vivah tag because I feel absolutely disgusted when I watch the new show. 

So glad that the Punar Vivah that our Gurmeet-Kratika was associated with is the reason why Zee has been awarded with this award. 

Thank you for sharing! <3 

Agree wid u 

The following 1 member(s) liked the above post:

Guruvishva

ratnaprabhashri Senior Member
ratnaprabhashri
ratnaprabhashri

Joined: 15 July 2011
Posts: 397

Posted: 22 June 2013 at 5:35am | IP Logged
Originally posted by pvanatic

ZEE TV wins 'Best Social Marketer' Award at the Pitch Brands 50 - Awards for Excellence in Marketing

3 hours ago | TellychakkarTeam

With more than 120 Indian brands battling amongst themselves to win the Pitch Brands 50 ' Awards for Excellence in Marketing recently held in Gurgaon, Zee TV, walked away with the Best Social Marketer award. Zee TV was also shortlisted in the 'Resurgent Brands', 'Buzzy Brands' and 'Bang for the Buck' categories. Shortlisted brands in the Social Marketers category included Satyamev Jayate, Parry India Agriline, Tata Tea, Godrej Saloni, Stayfree, Nihar Naturals, GSKCH Horlicks, P&G, NICT Indore, Saffola Oil and Zee TV.

When Zee TV launched 'Punar Vivah', the channel unleashed a blitzkrieg of unique, multi-lingual print ads across all major publications in the country. With a view to gauge the pulse of the audience and see where they stand on the subject of the show 'remarriage', the advertisments for the show urged readers to reply with a missed call to the numbers indicated. The question being asked to millions of Indians was - "Can two shattered lives be rebuilt on hope? Do widows and divorcees deserve a chance to remarry?" Viewers could share their 'Yes' or 'No' by merely giving a missed call to two separate telephone numbers and register their opinions. The initiative met with an overwhelming response with lakhs of viewers participating and voicing their opinions.

Taking the cause of broadening mindsets on the issue of remarriage one step forward, Zee TV took the country by storm conducting panel discussions with eminent achievers and experts from various walks of life. These panel discussions held across all major cities including Mumbai, Delhi, Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur, Chandigarh and Ludhiana served as a nationwide campaign aimed at driving people to think in an evolved manner about the subject of remarriage and eliminate the stigma that surrounds widows or divorcees seeking to rediscover marital bliss a second time.

The discussion threw up some interesting questions on the subject of remarriage - What could possibly be wrong or objectionable about two people getting remarried and attempting to find happiness in life after a failed first marriage? Are divorcees or widows not entitled to start over afresh? 'Debate Punar Vivah' also questioned the double standards Indians display towards the issue of remarriage: While men can easily remarry, women who wish to remarry are frowned upon by the conservative sections of Indian society. Why the gender bias? The debate then probed into the success of remarriages - Can a person after having loved his or her partner deeply in the course of their first marriage get oneself to move on and love a second life partner? On the other hand, if a person has been left emotionally bruised by an abusive spouse in their first marriage, does he or she ever manage to wipe the slate clean and give their second partner a fair chance? Or does the baggage from the first marriage often kill the prospects of happiness in the second marriage?

Zee TV also partnered with Mobilox Solutions in conceptualizing a mobile solution that would provide a platform for all viewers to receive live counselling and professional help on issues connected with remarriage right from their mobile phones.

"Going beyond the mere goal of 'profit-making', organizations that have an objective vision with a social cause in place, are the ones that are the real growth drivers for the economy" says Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm about 'Social Marketers'. He adds, "When organizations have a clear strategy in mind that reaches to the grass root level in terms of business and social good, then we have a winning organization in shape."

The Awards are an editorial acknowledgement of the great work done by brands in the last 12 to 18 months in 10 categories ' Resurgent Brands, Globetrotters, Social Marketers, Rechargers, Marketing Innovators, Impactful Launches, Ageless Brands, Bottom of Pyramid, Bang for the Buck, and Buzzy Brands. The brand entries have gone through an exhaustive shortlisting process and have been vetted by Pitch's esteemed jury panel, chaired by Ramesh Jude Thomas, President, EQUiTOR Consulting. Other jury members include marketing professionals and professors such as Rahul Sen, International Brand Advisor; Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm; Subroto Chattopadhyay, Chairman, Peninsula Foundation; Sunil Gupta, Marketing Partner, South Asia, Results International Group; and Ashok Pratap Arora, Marketing Professor, MDI.





feel proud pvians another feather in the cap for our aarya and pv1Smile

wonder how the channel is feeling now?Angry

very proud for gc ks for taking up this projejct when all the others actor/ess doing the same type of role and story and the acting skills of gc and ks bought so much success to the show and they bought success to zee channel in the rank too and mittals got famous bec how good may be the story if the actors are not popular they dont get much attraction of ppl and just because of the actors popularity specially gc they got so much of fame but alas in the end what they got from the channel and the mittals and im sure even with pv1 of gc bring them so much of fame they will not be gratitude toward the gc or ks its is the ego of the channel mittals and politics to involved in it   GC and ks proud for u bec the real actor and actress re those who take risk and challenge for a show and character and make it success  are the true verstaility actor

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ponmathiyagunusratjahan505Guruvishva

Zetter IF-Rockerz
Zetter
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Joined: 24 March 2012
Posts: 8038

Posted: 22 June 2013 at 5:37am | IP Logged
I'm very proud of our PV-ZMD...thank you GC , KS & the rest of the cast for their hard work love and respect to them all the makers as well Clap Clap Clap

As for the channel well what can I say they really should go and hide under a rock for the way they treated PV1 if I was them I would be ashamed of myself for the way they handled things but alas nonetheless our PV-ZMD showed them what they would be missing Tongue 

Thanks for sharing Dear

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roseinbloom IF-Sizzlerz
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Posts: 12952

Posted: 22 June 2013 at 5:42am | IP Logged
WOW. So proud of our show and what it has achieved and how much it has given to ZeeTV. Unfortunately ZeeTV thought they could easily do away with our show without a solid reason. This itself shows how much the concept, acting, branding, campaigning for PV1 was done with so much more compared to the hurried and disgusting route they took for PV2.

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