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India-Forums in The Hindu Newspaper!

Diva Goldie
Diva
Diva

Joined: 23 August 2004
Posts: 1688

Posted: 31 July 2006 at 7:36am | IP Logged

Hey Everyone,

A recent article in The Hindu regarding the trends of story lines on television has mentioned India-Forums and also quoted a member of ours - Mistletoe.  Read the article below and do post your  thoughts!

M & B, now on TV

Bored with the spate of bitter-sweet family dramas on television, 20-somethings are taking to romance in a big way, writes Subha J Rao



CUPID STRIKES In Kasamh Se.

It is 8.45 p.m. and Rekha Pande is cajoling her perky kid to go to bed. Her husband and mother-in-law are urged to take a post-dinner walk. Done with this, at 9 p.m., the stay-at-home mom switches on the television to catch Jai Walia and Bani's searing chemistry on Kasamh Se.

Middle-aged Jai is a haughty but good-at-heart businessman. And, Bani is his sweet wife.

This couple agonise over their unspoken love for each other and an entire nation of young things waits with bated breath for D-day, when they will admit their love to each other.

Online mush

Their blogs and online posts are full of wild conjectures and predictions about how and when and where IT is going to happen!!!... . One member even penned a mushy verse for their love, titled "You are my final destination."

For a generation that lost out on the fluffy romance of Mills and Boon novels, serials like this are a godsend.

Mistletoe, the daily updater for the Zee TV serial on www.india-forums.com, a website dedicated to television, is exuberant while talking about the kind of excitement this serial has created.

She says that one of the reasons why shows like Kasamh Se have succeeded is because they are primarily love stories. "And, 'Cuddles' (her nickname for Jai Walia) larger-than-life character stays intact despite the problems he is facing."

Girls like macho men, simple.

Suddenly, scheming mothers-in-law, simpering wives, overdressed vamps and subservient husbands are out. What's in on Indian television is a busier-then-ever Cupid. He plays the star in eight prime-time Hindi serials, including Kasamh Se.

Love's in the air



Saath Phere.

Cupid features in the lives of Angad and Kripa of Kaisa Yeh Pyaar hai, Nahar and Saloni of Saath Phere, Nikhil and Ananya of Ek Ladki Anjaani Si, Rahul and Priyanka of Virasaat, Kavya and Anjali of Kaavyanjali, Sujal and Kashish of Kahiin To Hoga and Aanya and Raghu of Jab Love Hua.

What brought about this kind of turnaround?

"People got bored of the machinations going on in the saas-bahu serials and I guess, the channel heads realised that," says Sangeeta, an avid soap watcher, whose first exposure to romance on television was through Sujal and Kashish. She recalls staying up every night till 11.30 p.m. to see if the pair will stay together at all.

Commenting on his skyrocketing popularity, Iqbal Khan, who plays the angst-ridden rock star Angad in Kaisa Yeh Pyaar Hai (KYPH), says that it feels great that people like his work and character.

When did he realise he was getting popular? "I guess it was after the first week. I had half-a-day free and stepped out for a while. So many girls rushed up for an autograph." Iqbal had arrived.

The novelty factor

He cites novelty as the reason for the show's success. "This was the first contemporary Balaji show that departed from the saas-bahu format. It was not a usual love story. Also, the fact that the lead was a rock star was a first," he adds.

How long will this trend last? "As long as anything is good, it will work," he says.

Ram Kapoor, who plays the 'macho' Jai Walia, says he is stumped by the serial's popularity.

"We all worked very hard. The creative team is strong and I am thankful that it clicked with the audience."

Does it signal that romance is here to stay? "Yes. I think romance has come back after a small break. For a while, it was only the saas-bahu serials. Shows like Kasamh Se and Kaisa Yeh Pyaar Hai focus on a younger story line and the lead pair. The audience seems to have taken to it. I hope it is successful enough to spawn other shows like this, so that a viewer has variety," says the method actor.

A humbling experience

As for the popularity of his character, Ram says: "It has gone through the roof and has been a very humbling experience. So many people write in from India and abroad."

Sample this post from a 20-something, who is busy juggling watching serials and work and running up huge Internet bills.

"Jai Walia's character proves that he is the man that every 20-year-old's dreams are made of — caring, understanding, protective, vulnerable, romantic, charismatic, powerful and, above all, stinking rich."

This kind of audience is what TV channels are banking on to drive television rating points (TRPs). Take Zee TV. Kasamh Se and Saath Phere are their two top shows. But, Tarun Mehra, Head-Marketing, Zee TV, says these serials are popular not just because of the strong romantic angle.

"A good story line matters. In these two serials, a captivating storyline has worked wonders," he concludes.



Edited by Diva - 31 July 2006 at 7:42am

kirtib IF-Veteran Member
kirtib
kirtib

Joined: 21 February 2006
Posts: 615

Posted: 31 July 2006 at 7:43am | IP Logged
WOWWWWWW thats really gr8!!!

I feel this is just the beginning Smile IF has a long way to gooooo Clap Clap Clap
Morgoth IF-Veteran Member
Morgoth
Morgoth

--
Joined: 01 June 2004
Posts: 6832

Posted: 31 July 2006 at 7:46am | IP Logged
Congrats! Clap Agree with kirti, this is just the beginning! Wink
Anastacia IF-Veteran Member
Anastacia
Anastacia

Joined: 12 July 2005
Posts: 9108

Posted: 31 July 2006 at 7:47am | IP Logged
WOW! Clap
aerian Senior Member
aerian
aerian

Joined: 26 January 2006
Posts: 771

Posted: 31 July 2006 at 7:48am | IP Logged
Wow..thats great new..Congratulations MT.. Clap Clap Clap
gk_09 Global Moderator
gk_09
gk_09

BollyCurry Buzzer, Crazy Creatives
Joined: 10 May 2005
Posts: 23868

Posted: 31 July 2006 at 7:49am | IP Logged
WOW..!! Clap

Thats Great..!! Big smile
anitha.b IF-Dazzler
anitha.b
anitha.b

Joined: 06 September 2004
Posts: 3508

Posted: 31 July 2006 at 7:51am | IP Logged
Great job Rekha. Your updates are indeed very interesting to read and got many of us hooked on to kasam se...i never bothered to watch this serial before...

For IF this is a good thing and it is fortunate to have good members and great updaters. Way to go!
Tumhari_Khushi IF-Veteran Member
Tumhari_Khushi
Tumhari_Khushi

Joined: 01 July 2005
Posts: 14241

Posted: 31 July 2006 at 7:52am | IP Logged
this is wonderful!!!!!! Big smile Clap

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