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Mohit Raina AT 8~Har Har Mahadev-Jai Jai Jalandhar (Page 73)

kaatayani IF-Rockerz
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Posted: 14 April 2013 at 5:32am | IP Logged
this is indeed a must read article..

From the Editor-in-Chief

India Today Editor-in-Chief Aroon Purie on rising popularity of Lord Shiva

For generations of Indians over millennia, Shiva was a God to be feared. People worshipped him because he alone, among the holy trinity of Hinduism, possessed the power to destroy. Like in several other spheres, young, urban India is rewriting the conventional wisdom. For them, Shiva is cool, an ancient icon given a contemporary twist, fit for consumption in the 21st century. Shiva is the flavour of the times-a star on television, the superhero in books, a subject for painters, a role model for the urban male and an object of admiration for the urban female.

In his rising popularity, Shiva has left behind Krishna and Ram, the avatars of Vishnu, both of whom had dominated popular culture since the 1980s. Two television serials from the 1980s, Ramanand Sagar's Ramayan and B.R. Chopra's Mahabharat, which riveted the nation's attention one Sunday after another on Doordarshan, did much to promote Ram and Krishna in the national consciousness. That period also coincided with the rise of Hindu nationalism in the political domain and the demand for the Ram temple in Ayodhya. For the BJP, which has since toned down its Hindu rhetoric and symbolism, Ram has always been the God of choice.

The rise of Shiva has a lot to do with his depiction in pop culture but is completely apolitical. The young author Amish Tripathi achieved a rare feat for an Indian writing in English when he sold more than a million copies of his Shiva trilogy, all works of fiction, in which Shiva is the central character. The film rights to his books have been bought by Karan Johar's Dharma Productions. One can expect the already rising popularity of Shiva to get a serious boost once those films are released. On television, the very popular serial Devon Ke Dev... Mahadev has made a demigod of its leading star Mohit Raina, who is greeted with devotion in public, something that was experienced by the stars of Ramayann and Mahabharat.

Behind all this, is a rediscovery of Shiva's many virtues. He is viewed as the ideal family man, devoted to his wife, an attractive quality at a time when urban Indians find it harder to make relationships work. He is a symbol of modern masculinity, the attractive kind without the hard edges that the average male often dishes out to the female. Shiva is macho but compassionate. In an age when a majority is caught in a rat race to be the best, Shiva stands for effortless cool. He is good-looking, even with matted hair and a loin cloth. He occasionally smokes cannabis without fuss. He is a symbol of eroticism, the epitome of a good lover.

Our cover story, written by Senior Editor Gayatri Jayaraman, captures this new social trend amongst the urban youth. Shiva is worn on body tattoos and on T-shirts. His accessories, like the rudraksha beads, are sported as trendy bracelets or necklaces. Most of all, chic Shiva is a friend, philosopher and guide to young people as they struggle to meet the complex demands of city life, whether at home or at work.

I find it interesting that Shiva's rising popularity graph has little to do with religion. Even atheists are happy to play along. Remarkably, it is a completely secular cultural trend. Om Namah Shivaya.




Edited by kaatayani - 14 April 2013 at 5:33am

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chand1234mohitfanTNikki_Titli

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Posted: 14 April 2013 at 5:38am | IP Logged
Mohit looks exhausted...:'(
Poor guy

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kaatayaniNikki_Titli

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Posted: 14 April 2013 at 6:20am | IP Logged
Our awesome shiv parvati

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Posted: 14 April 2013 at 6:52am | IP Logged
he looks extremely tired...poor him..bt still hats off to him for still finding time for such noble cause..

@Suchi.. omg thts wonderful article..glad to read tht..

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kaatayani

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Posted: 14 April 2013 at 6:57am | IP Logged
"Remember him???"Big smileEmbarrassed
Our chotu shivEmbarrassed




Edited by jyoti07 - 14 April 2013 at 6:56am

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kaatayaniNikki_Titli

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Posted: 14 April 2013 at 8:15am | IP Logged
@ nikki.. thnks.. found the article very interesting.. and I can really identify with the words... Shiva has a different meaning for the youth now and not what ppl used to feel in the early 80s and 90s 

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Posted: 14 April 2013 at 9:50am | IP Logged
Luv u mohu Heart

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rajshripmohitfanTNikki_Titli

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Posted: 14 April 2013 at 9:53am | IP Logged
riu ek TC ka article hai ...yaha kaise post karu
its abt mohu Heart

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rajshrip

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