Posted: 05 April 2013 at 11:40pm | IP Logged
For the Love of Na Bole Tum Na Maine Kuch Kaha, i have posted this information so that every fan of NBTNMKK will take steps so that NBTNMKK could never suffer because of TRPs.
Unfortunately, TRP is the basis of Survival for many serials including NBTNMKK. I have taken my measure, by watching this show at 9:30 PM everyday. I would encourage you do the same because thats how it works.
I have surveyed a lot of websites, mined various informations and came to a conclusion that TRPs are not a reliable way to measure the quality of a prime time serial or any entertainment product. Read below to understand how it works. In Technical Terms-
Indian Television Ratings are collected by two main organizations - TAM Media Research and Audience Measurement Analytics Limited (aMap). Audience Measurement and Analytics Ltd. (aMap) entered the market in 2005, with more coverage and latest technology from Telecontrol-Switzerland. Audience Measurement and Analytics Ltd. (aMap) polls the meters (6000 households) using GSM network and provides ratings overnight. TAM India collects data manually (physical visits) and releases data weekly. Audience Measurement and Analytics Ltd. (aMap) also has a stand-alone digital panel (aMapDigital) to measure TV viewing and Interactive engagement in direct-broadcast satellite (DBS) homes.
String: Audience measurement
Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.
Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.
Quite Boring...Even i felt, while reading...
We live in a world were technology exist in everything. Why not use it in a different approach to measure TRPs.
One way to do is through SMS, conduct poll ask for votes from viewers or audiences. Other way is through common website, create a online survey and vote for best serial. Maximun votes means maximum popularity.
This is the fair way to get feedbacks from viewers. So, Please promote to everyone. Be the Change and Make the Change.
Edited by Sidharth.apri - 06 April 2013 at 1:18am