Article : Big Thrill

Latha.I IF-Dazzler

Joined: 05 August 2012
Posts: 3657

Posted: 29 March 2013 at 8:48pm | IP Logged

After grabbing the eye-balls of men in Uttar Pradesh, BIG RTL Thrill which has recently entered the metros of Mumbai and Delhi now catches men outside their homes with an expansive outdoor campaign across the markets. Leading the campaign with its key show Fear Factor Darr Se Takkar is its host Arhaan Behll who is seen plastered across key catchment areas, targeting men between the age of 15-44 years and using the public transport via road and vehicles of mass transit. Areas have been carefully chosen to ensure it is focused and engages with the right audience mix.

The month-long campaign which is in progress, has made innovative use of mediums including billboards, pole kiosks, bus panels and shelters, areas outside of railway stations, police stations and has been executed across over 300 ambient media in both cities.

The Channel which first launched in Uttar Pradesh and received excellent response from the local populace has now entered the metros of Delhi and Mumbai. This campaign sports Arhaan Behll enticing audiences with the message Darr Se Panga, Mere Saath. Innovations include cantilevers at key junctions with snake cut-outs shown curling up the pole, snake pits being created on key bus shelters - which had battery operated snakes moving inside a glass enclosure and more. Each of the innovations have been carefully planned and placed, to ensure it stimulates and prompts relevant audiences to tune in and sample the show. The channel also engaged with TV screen and cinema screens supported by extensive branding at over 100 cinemas in Mumbai and Delhi, McDonalds stores, Railway Stations, Caf Coffee Day outlets, buildings, offices and more.

BIG RTL Thrill is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets fills a void in male entertainment, offering them a comprehensive offering and promises to resonate excellently with its audiences. It also offers marketers an opportunity to reach out to a clear audience base with minimal spill-overs.

Speaking on the campaign, Mr. Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network said, "The campaign is engaging and goes with a very simple message inviting audiences to overcome their fears, led by our key show Fear Factor Darr Se Takkar. The idea and the innovation are to excite the common man, who takes the public transport to work, is highly aspirational, and, this far, has been restricted with limited options of his choice, when it comes to entertainment on television. We are confident of getting a similar response in Mumbai and Delhi as received in Uttar Pradesh from both audiences and marketers alike."

BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

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DareDevil_VickY IF-Rockerz

Joined: 07 January 2011
Posts: 8411

Posted: 29 March 2013 at 9:31pm | IP Logged
waiting for this channel to broadcast on

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duakhan. Goldie

Joined: 31 January 2012
Posts: 995

Posted: 29 March 2013 at 10:57pm | IP Logged

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simmi.friends03 IF-Dazzler

Joined: 15 August 2011
Posts: 3393

Posted: 30 March 2013 at 3:00am | IP Logged
such a elaborating  Article...
Arhaan too include in this campaign !!!!!...
Hope they include him too in this campaign...Day Dreaming
but first i want that channel on  my Tv... Ouch

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Arjaforever IF-Dazzler

Joined: 21 October 2011
Posts: 3559

Posted: 30 March 2013 at 9:37am | IP Logged

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piyarapiyari IF-Sizzlerz

Joined: 22 November 2010
Posts: 12690

Posted: 30 March 2013 at 9:38am | IP Logged
Tfs Tongue

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a_uma IF-Rockerz

Joined: 20 March 2010
Posts: 6563

Posted: 30 March 2013 at 8:18pm | IP Logged
Looks like they are going all out promoting the channel.. even our AB getting good promotion..Tongue

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Snehal21 IF-Sizzlerz

Joined: 16 June 2012
Posts: 16337

Posted: 02 April 2013 at 12:38am | IP Logged
Thanks for sharing,,,Smile

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