Mid-Day.com | March 15, 2013 11:03 IST (Mumbai)
When the makers of Besharam booked October 2, 2013 as their release date, Salman too decided to have his upcoming film Mental hit the marquee on the same date as well.
It's a well-known fact that Ranbir Kapoor and Salman Khan share a history of sorts. According to reports, many years ago, Salman Khan tore up a young Ranbir Kapoor's shirt at a disco.
This time when the makers of Ranbir Kapoor's next film Besharam booked October 2, 2013 as their release date, Salman Khan has gone ahead and decided to have his upcoming film Mental hit the marquee on the same date as well.
It looks like Ranbir Kapoor is in no mood to ignore the antics and has apparently come up with a plan to have Salman Khan sit up and take notice.
With Ranbir Kapoor's help, his producers have struck a deal worth Rs 8 crore with Pepsi, a brand endorsed by the actor, to officially partner the project.
A source said, "Salman's next film directed by Sohail Khan is slated for an October 2 release. And this was after Ranbir's producers had already secured the date as theirs. Abhinav Kashyap, who has directed RK's next, also had an alleged showdown with the Khans regarding Dabangg 2."
Another source said, "Ever since Salman booked October 2, Ranbir and his team have been trying everything possible to add muscle power to their project. The cola company has paid a whopping amount of Rs 8 crore to officially partner the film. This will include in-film branding and other marketing activities during its release."
The stakes are high for Ranbir Kapoor too as according to industry insiders, his next is being touted as one that caters to the masses. The source added, "It is also an acid test for Abhinav post the Dabangg controversy."
All we can say is that let the best man win.
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