Chhoti Bahu - Sawar Ke Rang Rachi


Chhoti Bahu - Sawar Ke Rang Rachi
Chhoti Bahu - Sawar Ke Rang Rachi

Choti bahu the pioneer of 7.30 slot

PutijaChalhov IF-Sizzlerz

Joined: 21 October 2009
Posts: 24675

Posted: 04 March 2013 at 11:03pm | IP Logged
One of its kind still leaves a bad taste when you think of the politicking by whoever involved in scrapping and spoiling the showAngryAngry published in DNA dt 5 2 13

Is 7.30 pm the new 9 pm?

Star Plus launched a grand show Saraswatichandra, Sony decided to tap the early slot with a new show Khoobsurat while Sapne Suhane Ladakpan Ke on Zee and Sasural Simar Ka on Colors are going great...

Chaya Unnikrishnan

When Sanjay Leela Bhansali made his TV debut as a producer, one would have expected him to get the much-coveted primetime slot of 9 pm for his lavishly mounted show Saraswatichandra. Instead, he has had to contend with, what is known in TV parlance as the early primetime slot of 7.30 pm. But Nikhil Madhok, VP, marketing, Star Plus, reckons that the time slot is best suited for the content and creative concept of the show. Even otherwise, the slot is currently having a lot of traction with Sasural Simar Ka on Colors completing 500 episodes, and Sapne Suhane Ladakpan Ke on Zee topping the charts across channels a couple of weeks ago. Sony which hitherto was airing repeats of CID and Parrvarish on the slot has launched a new show Khoobsurat on the same day as Saraswatichandra.
What has made the slot such a hot property? According to Rajan Shahi whose Amrit Manthan is being aired at 7.30 pm on Life Ok, the market has opened up since the last three-four months with several small-towns and rural areas of the country coming under the ratings purview. "It's the perfect time when people return from work and watch TV together with their families," says Shahi. Agrees Prashant Bhatt, weekday programming head, Colors, "7.30 has been a prime time slot but now it is gaining importance as Television Audience Measure (TAM) meters have expanded and are now monitoring the LS 1 (smaller) towns where the day ends earlier in comparison to metros. This has resulted in the shift in viewership patterns with GECs bringing in focused shows that capitalize on this timeslot."
The slot had opened four years ago when Zee had forayed into it with Chhoti Bahu. "It was a huge success and had several highs. It had TRPs (Television Rating Points) of five and six and since then the slot has continued to draw attention," points out Ajay Balwankar, content head, Zee. Another serial that did extremely well in that band was Sasural Genda Phool.
However, this is the first time that such a grand show Saraswatichandra is being slotted at 7.30 pm. Agrees Shahi, whose show Yeh Rishta Kya Kehlata Hai is also known for its production values. He reveals there was a time when broadcasters wouldn't give the same importance to a 7.30 pm show as they would for a 9 pm show. "They would say it is an early slot and refrain from doling out huge budgets," shares Rajan. Today, the sets of Saraswatichandra, alone, according to sources cost around Rs 3 crores.
With such a tough competitor pitted against it, what prompted Sony to launch a new show on the same slot? "We cannot limit our strategies by what others are doing. Each slot is a tough challenge in the Hindi general entertainment space today, so no point ducking that challenge. Also, Sony's prime time has largely been from 8.00pm onwards, there is an increasing chunk of viewers at earlier slots, which our channel has been missing out on," reasons Vivek Bahl, chief creative officer, Sony.
With so much action, it's won't be surprising if producers now start making shows specially for this slot!

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ushasri IF-Sizzlerz

Joined: 09 July 2011
Posts: 11263

Posted: 04 March 2013 at 11:35pm | IP Logged
it is our show chotibahu created history at 7 30pm slot due to radev char brilliantly potrayed by avina

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sonia871 IF-Sizzlerz

Joined: 16 October 2012
Posts: 11146

Posted: 04 March 2013 at 11:48pm | IP Logged
Before Cb,thr were many many shows...kumkum was repeated in 7pm slot and SP bring sangam (actress played in SLB)and santaan but none worked.. And on zee they also repeated afternoon shows,game shows,then Parivaar serial.they do nt have any slot setter.Sony has its 2nd show on this slot and earlier was big flop..and colors has many but SSK worked for them.. So CB WAS TREND SETTER FOR ALL THESE SHows!! I am sure if zee had shifted CB to 6.30,slot.. It can work wonders and another SLOT CREATOR!!

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sangita10765 Senior Member

Joined: 22 April 2011
Posts: 365

Posted: 05 March 2013 at 12:10am | IP Logged
The great show [choti bahu]  with great actors RADEV         AVINA

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Neerjaa IF-Sizzlerz

Joined: 06 August 2010
Posts: 17694

Posted: 05 March 2013 at 12:28am | IP Logged
 I think there should be some kind of consumer forum , where viewers can have their say about the intentionally ruining the show as the makersw waste viewers time also ...

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Afss_94 IF-Sizzlerz

Joined: 23 June 2012
Posts: 14464

Posted: 05 March 2013 at 12:50am | IP Logged
Yeah that's true! Tfs.

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fatssrilanka IF-Achieverz

Joined: 26 September 2010
Posts: 102117

Posted: 05 March 2013 at 1:46am | IP Logged
It was our CB that made history. And,the Zee head has finally accepted that it was CB which started this trend.

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-RohitMaxwell- IF-Addictz

Joined: 20 April 2012
Posts: 76522

Posted: 05 March 2013 at 2:43am | IP Logged
CB Rocks

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