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TOI: Love storys getting trps-RaYa

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Joined: 26 November 2009

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Posted: 12 February 2013 at 11:57am | IP Logged

Love stories pulling up TRPs on small screen

ByAno Patel, TNN | Feb 13, 2013, 12.00 AM IST
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Love stories pulling up TRPs on small screen
A still from Madhubala - Ek Ishq Ek Junoon


Amidst all the tear-jerking, high voltage saas-bahu drama, romantic tracks are like a breath of fresh air in prime time soaps. Probably that's why soaps showing heart-warming romantic moments between the lead couples are grabbing TRPs. 

While Balika Vadhu Kacche Umar Ke Pakke Rishte has been the consistent TRP-topper (TRP charts of Weeks 2,3,4,5 ); in week 4, also notching up big numbers in the TRP race thanks to their love tracks are, Sapne Suhane Ladakpan Ke (4.0), Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara (3.5), Madhubala Ek Ishq Ek Junoon (3.4) andQubool Hai (3.1), Rab Se Sona Ishq (2.7), Bade Achhe Lagte Hain(2.5), Ek Hazaaron Mein Meri Behna Hai (2.0).

Even three ambitious new shows slated to go on air shortly, DilKeNazar Se... Khubsurath,Saraswati Chandra and Savitri  are love stories. PrashantBhatt, programming head (fiction) of a popular GEC, says, "Love stories find an instant connect with viewers across ages. Through the years, popular genres and accepted storylines may have changed, but one genre that is always liked by the audience is hardcore romance. It is an inter-play of fantasy-reality." ProducerNeelimaBajpai says, "Love is an emotion which always attracts audiences. Since love is still elusive for many in India, these shows are aspirational and helps us get young viewership too." 

Considering a significant segment of the viewers are in the age group 18-40, is this number crunching exercise going to play a role in determining the viewership pattern? Producer Sudhir Sharma says, "For any story, the core story is always love. Even in Iss Pyaar Ko Kya Naam Doon?, Qubool Hai or Bade Achche Laggte Hai, or other shows which are essentially family sagas, romance is the flavour. There is a change in the demand and viewership pattern in every two years, so one can't really say what will eventually work with the audience."

A sizzling love story is always a TRP puller. Crackling chemistry between the lead couple can make many go weak kneed. Dupattas flying in the air, five-minute long eye-locks, falling in the beloved's arms and a romantic Bollywood number to lip sync to; the setting's just right for a small screen love scene and by the looks of it, the audience is ready for an extra large dose of love.

The following 12 member(s) liked the above post:

Anu Shriramdent4uRitu-sreev12..neelanjanasss283sahana747Annthewsandhyasn-Srishty-shaviiNikki_Titli

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Joined: 02 March 2012

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Posted: 12 February 2013 at 12:02pm | IP Logged
thanks for sharingBig smile


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Joined: 21 October 2011

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Posted: 12 February 2013 at 12:08pm | IP Logged
I want to correct TOI article BALH is no more love story it become TRAGEDY now

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Posted: 12 February 2013 at 12:09pm | IP Logged
Thanks for sharing




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Posted: 12 February 2013 at 12:58pm | IP Logged
thanks for sharing Smile




Joined: 13 December 2010

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Posted: 12 February 2013 at 3:31pm | IP Logged
Thanks for sharing. Smile
The article is so true no matter what show it is we the audience want to see love and romance between the lead and not only that the chemistry between the lead has to be good too. In every show when they show small or big scenes containing romance we want to see it. No matter how far ahead we are or the shows are one thing will always remain the same love.
I feel that this formula will never fail anyone. Not only in India but around the world people go crazy when they see love between the lead in a show. The important factor is to use it properly and have the right leads to show it with.

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Posted: 12 February 2013 at 9:41pm | IP Logged
i guess this article refers to season 1 now balh is suspense for meConfused




Joined: 16 January 2010

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Posted: 12 February 2013 at 9:53pm | IP Logged
          I luv 2 read such articles now-a -days  because it givs me strength 2 sit up till 10:30 every night!

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Anu Shriramsandhyasn

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