Saath Nibhaana Saathiya

India Forum Quick Login    

TOI: Gujarat rules primetime-SNS

Post Reply New Post

Page 1 of 2

Page 1
Page   of 2
Page 2 Page 2

Next Topic

Prev Topic

Idle Armu4eva

Coolbie

Armu4eva

Joined: 26 November 2009

Posts: 77337

Posted: 01 February 2013 at 11:58am | IP Logged
.

Gujarat continues to rule prime time TV

By Shruti Jambhekar, TNN | Feb 2, 2013, 12.00 AM IST
More
A
A
Gujarat continues to rule prime time TV
Taarak Mehta Ka Ooltah Chashmah
Years ago Kyunkii...Saas Bhi Kabhi Bahu Thi, a soap portraying a Gujarati family changed the face of Indian television forever. Since then soaps with a Gujarati touch have gathered much TRP froth over the years enticing viewers across the country. 

In the past, there have been successful examples like Ek Mahal Ho Sapno Ka, Khichdi, Baa Bahoo Aur Baby, Teen Bahuraniyaan, Jasuben Jayantilal Joshi Ki Joint Family, Hamari Devrani, Bandini, Mukti Bandhan, Krishnaben Khakhrawala, Hamari Saas Leela, Gulaal, Papad Pol, Sanskaar Lakshmi. Today even as the industry is poised for a leap forward, the Gujarati family still rules small screen. 

Saath Nibhaana Saathiya and Taarak Mehta Ka Ooltah Chashmah are riding on a popular wave, while Alakshmi — Hamari Super Bahoo andR K Laxman Ki Duniya are also much sought after. According to TAM Peoplemeter data available, for week 4, Saath Nibhana Saathiyagarnered a 3.4 TRP, Tarak Mehta Ka Ooltah Chashmah topped the charts for the second consecutive week with a TRP of 4.4, while new entrants Amita Ka Amit got 0.6 TRP and Sanskaar — Dharohar Apno Ki had a TRP of 1. 4. The soon to air Sanjay Leela Bhansali soap,Saraswati Chandra is based on a Gujarati novel and is set in the state. Considering Gujarat is not part of the Hindi heartland, it is surprising that any show revolving around/set in Gujarat manages to grab max eyeballs. So what makes GECs tilt favourably towards Gujarat? Prashant Bhatt, fiction programming head of a leading GEC shared, "Gujarat has a rich culutral tradition which makes it easier to set a storyline amid a colourful backdrop. " And what endears a Gujarati family to viewers across the country? Producer Siddharth Kumar Tewary says, "Research shows Gujarati families are quite prominent on tele soaps. Since regional television is almost non-existent in Gujarat, people from the state automatically turn to Hindi GECs, giving channels big chunks of viewerships. Plus, Gujarati culture is vibrant and with Gujaratis having a presence all over the world, audiences find an emotional connect with stories set in Gujarat." 

Gujarat — a state with myriad hues of talent be it in theatre, literature, art, dance, craft — has a pan-Indian appeal, so, naturally shows revolving around a Gujarati family. are favourite with GECs. Asitkumarr Modi, a producer says, "Gujaratis believe in living life to the fullest. Most Gujarati families live in joint family system and cherish their relationships. This helps in creating a layered storyline revolving a big family. So Gujarati families rake in higher popularity and offers enough masala to become an eyeball grabber." 

For more than a decade, the Gujarati flavour seems to be a strong ingredient for a successful soap story and as long as the TRPs keep rocketing, the pattern will continue.

The following 13 member(s) liked the above post:

nshah21888yessehmdipsy80nilani19-Archana-awesome-rajiJaymaadelsi-Ritu567-ShaunSAJustlikethat1-GiNa-Deepikz

Dear Guest, Being an unregistered member you are missing out on participating in the lively discussions happening on the topic "TOI: Gujarat rules primetime-SNS" in Saath Nibhaana Saathiya forum. In addition you lose out on the fun interactions with fellow members and other member exclusive features that India-Forums has to offer. Join India's most popular discussion portal on Indian Entertainment. It's FREE and registration is effortless so JOIN NOW!

Online dipsy80

Coolbie

dipsy80

Joined: 09 December 2011

Posts: 4455

Posted: 01 February 2013 at 12:02pm | IP Logged
tfs! Big smile

The following 1 member(s) liked the above post:

Justlikethat1

Idle Justlikethat1

IF-Sizzlerz

Justlikethat1

Joined: 10 October 2011

Posts: 11315

Posted: 01 February 2013 at 12:03pm | IP Logged
TFSTongue

Online -Ritu567-

IF-Rockerz

-Ritu567-

Joined: 13 December 2010

Posts: 9338

Posted: 01 February 2013 at 12:28pm | IP Logged
Thanks for sharing. Smile

Idle Deepikz

IF-Sizzlerz

Deepikz

Joined: 01 July 2012

Posts: 11399

Posted: 01 February 2013 at 12:32pm | IP Logged
tfs.

The following 1 member(s) liked the above post:

Justlikethat1

Idle -GiNa-

IF-Sizzlerz

-GiNa-

Joined: 15 January 2012

Posts: 21302

Posted: 01 February 2013 at 1:04pm | IP Logged
tfs..

The following 1 member(s) liked the above post:

Justlikethat1

Idle -Archana-

Goldie

-Archana-

Joined: 10 April 2012

Posts: 1201

Posted: 01 February 2013 at 2:12pm | IP Logged
TFSSmile

The following 1 member(s) liked the above post:

Justlikethat1

Idle Jaymaa

IF-Dazzler

Jaymaa

Joined: 27 November 2012

Posts: 4277

Posted: 01 February 2013 at 3:47pm | IP Logged
TFSSmile

The following 1 member(s) liked the above post:

Justlikethat1

Post Reply New Post

Go to top

Related Topics

  Topics Topic Starter Replies Views Last Post
-||- SNS Forum Rules - Do Read -||-

2

-tellyaddict- 15 1588 27 December 2011 at 2:07pm
By Predator.
saathiya rules trp suk19 8 340 30 November 2011 at 5:31am
By -JollyJabeen-
TOI: Sathiya rules the roost!!

2 3

Armu4eva 17 857 31 October 2011 at 6:38am
By Traxy101
Yeh Dosti - TV9 Gujarat - Vid niveditha 3 287 09 August 2011 at 1:16am
By rsk16
Would like to know about the IF rules? HansaN 2 190 22 March 2011 at 5:51am
By HansaN

Forum Quick Jump

Forum Category

Active Forums

Limit search to this Forum only.

 

 

Join India-forums Today!

Be the part of India's biggest discussion portal.

It’s easy to Join and it’s free.

Here's why members would love to be a part of India-Forums.com:

Register now while it’s free!

Already a member? Close this window and log in.

Join Us           Close

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.